Barcelona, Catalonia, Spain
As a passionate and results-driven marketing professional, I thrive on transforming bold ideas into impactful marketing campaigns that resonate with audiences. With a strong foundation in crafting compelling social media strategies and leveraging digital trends, I have successfully boosted brand visibility and driven customer engagement, resulting in a 30% increase in engagement rates and securing 75 enrollments for CASA CUP 2023 in its inaugural year. I blend creativity with data-driven insights to deliver innovative solutions that push boundaries and generate real business growth. Eager to take the next step in my career, I am ready to bring fresh perspectives and dynamic energy to new challenges in digital marketing, e-commerce, branding, and targeting.
As a freelance marketing professional, I actively help businesses and personal brands grow their online presence while also managing my own blog. Through this platform, I share valuable insights about marketing, social media strategies, and entrepreneurship, attracting a growing audience and showcasing my expertise. My freelance work includes creating effective advertising campaigns (Facebook Ads, Google Ads), crafting engaging content, and developing strategies that drive engagement, visibility, and revenue for clients.
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door - Deploy successful marketing campaigns and own their implementation from ideation to execution - Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis - Produce valuable and engaging content for our website and blog that attracts and converts our target groups - Build strategic relationships and partner with key industry players, agencies and vendors - Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely - Oversee and approve marketing material, from website banners to hard copy brochures and case studies - Measure and report on the performance of marketing campaigns, gain insight and assess against goals - Analyze consumer behavior and adjust email and advertising campaigns accordingly
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns - Design, build and maintain our social media presence - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies - Plan, execute, and measure experiments and conversion tests - Collaborate with internal teams to create landing pages and optimize user experience - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Instrument conversion points and optimize user funnels - Collaborate with agencies and other vendor partners
• Market analysis, opportunity identification and brand strategy; • They will also identify market trends and support new product development to meet those trends; • Identify segments with the On Trade and retail markets and develop marketing strategie; • To improve the profitability of the winery, the marketing manager will analyse wine industry market segments and develop the appropriate marketing strategies to increase sales in those segments; • The analyse market conditions and prepare insightful reports on customers, consumers, pricing, volumes and the competitive landscape; • Perform regular market audits and analysis of market information to determine how well marketing strategies are performing. They will make changes on those results; • Prepare an annual promotional calendar; • Develop plans to improve customer engagement; • Use deep knowledge of the customers, competitors and market conditions to improve customer engagement; • Design and creation of marketing materials; • Closely work with advertising agencies and printers to create the marketing materials. Will be required to develop point of sale marketing materials; • Manage product specific budgets.
- Developed and implemented a comprehensive digital marketing strategy aimed at enhancing branding and online sales for the agency's clients. - Managed a team of digital marketing specialists, including SMM, SEO, content marketing, and PPC, to achieve set goals. - Analyzed market trends and the competitive landscape to identify new growth opportunities and optimize existing strategies. - Executed promotional campaigns for clients' products and services across various digital channels, including social media, email, and search advertising, resulting. - Created and implemented effective content marketing strategies that increased audience engagement and led to significant growth in followers and interactions. - Managed the advertising campaign budget and optimized spending to achieve maximum return on investment (ROI). - Established and maintained strong client relationships, including regular reporting on results and recommendations for improving digital strategies. - Trained and developed the team, introducing new technologies and tools to enhance operational efficiency.
- Developed and implemented social media strategies aligned with overall marketing goals. - Created budgets for social media activities to ensure effective resource allocation. - Planned and executed social media campaigns to drive engagement and brand awareness. - Analyzed and incorporated international and local trends to optimize content and outreach. - Recruited and managed the social media marketing team to achieve organizational objectives. - Developed and promoted brand pages across various social media platforms. - Crafted editorial content to resonate with target audiences and enhance brand messaging. - Created and uploaded engaging videos to enhance visual storytelling and audience connection. - Engaged in conversations with followers and responded to inquiries to foster community. - Established and maintained a social media editorial calendar and posting schedule to ensure consistent content delivery.