Gurugram, Haryana, India
Currently working as a Category Manager for Financial Services handling Credit Card Bill Payment, Insurance Premium Payment & Digital Gold - Awarded ‘Boss Mentality Award – 2024’ for ensuring business continuity on CCBP - Grew CCBP category by 48% by redesigning end-to-end customers journey based on customer insights and funnel analysis - Delivered 25% growth in Digital Gold buy category, via thematic reward constructs and targeted awareness campaigns across Pay surfaces - Increased Insurance Premium Payment revenue by 4% by rolling out ASP-wise incremental fee structure while minimizing drop-offs
Launch Management: Wearables - Responsible for end-to-end product launch of 20+ smartwatches - Responsible for demand forecasting, pricing and P&L management - Lead product positioning and market activation for all new products Category Manager: Women Smartwatches - Executing launch of women smartwatch category - product assortment, GTM and pricing
End-to-End Lead Management: -Structured potential lead nurturing process to cater to 100K leads per month, 120% increase from previous flow - Reduced first contact attempt from avg. 2 days to avg. 4 hours by identifying and streamlining existing process gaps - Conceptualized and piloted process to prioritize leads based on predicted conversion intent – used optimally for 4,000+ leads daily - Formulated overall process and communication pitch for lead nurturing and retargeting to reduce lead fall-off from sales funnel
- Successfully reduced risk exposure with top clients by $127Mn with 66.7% improved TAT by conducting competitive analysis - Developed backend communication channels with investment banks to facilitate early market settlement of 30% daily trades - Achieved 100% settlement rate on lending books for US market by conducting trend analysis and piloting early release of trades
Internship