Niharika Sharma

Digital Marketing Specialist - Ex @NuvoRetail | Digital Marketing | Content Marketing | SEO & Campaign Coordination | Project Coordination & Campaign Operations

India

About

As a Digital Marketing Executive at NuvoRetail, I focus on developing and implementing online marketing strategies to enhance brand visibility, increase website traffic, and generate quality leads. My role involves collaborating with major players in the FMCG, Cosmetics, and Pharmaceutical sectors to create meaningful digital campaigns. Additionally, I oversee SEO/SEM initiatives, manage social media content on platforms like LinkedIn and Instagram, and analyze performance metrics to achieve marketing objectives. I hold a Post Graduate degree in Marketing from Queen Mary University of London and a Bachelor of Business Administration in Digital Communication and Media from UPES. My skill set includes social influence, Amazon Brand Analytics, and Amazon Seller Central. I am motivated to leverage my expertise in digital marketing and content creation to deliver impactful results and contribute to organizational growth.

Experience

  • Digital Marketing Executive , B2B at NuvoRetail
    Jan 2025 - Feb 2026 · 1 yr 2 mos

  • Sales Assistant at Daamaira Home & Living Ltd.
    Jun 2024 - Nov 2024 · 6 mos

    • Supported luxury product selling and client presentations in a premium retail environment. • Assisted with product curation and brand-aligned recommendations. • Developed understanding of brand perception and relationship-driven selling.

  • Freelancer Social Media Marketing at Freelance
    Dec 2022 - Jun 2023 · 7 mos

    • Boosted Instagram engagement by 30 % through strategic use of hashtags and audience interaction. • Created trend-driven content using popular audio and hashtags to stay competitive. • Maintained consistent social media content aligned with client business goals.

  • Social Media Marketing Specialist at FREELANCE WORK
    Dec 2022 - Jun 2023 · 7 mos

    • Boosted Instagram engagement by 30 % through strategic use of hashtags and audience interaction. • Created trend-driven content using popular audio and hashtags to stay competitive. • Maintained consistent social media content aligned with client business goals.

  • Graduate Trainee Lecturer in Business at London School of Science & Technology (LSST)
    Sep 2021 - Feb 2022 · 6 mos

    Facilitated workshops, tutorials, and seminars with opportunities to stimulate undergraduate students' critical thinking and analysis. Developed and improved courses to better serve students' needs and meet standards. Prepared and delivered lectures on diverse topics related to Business Management.