Delhi, India
A media professional with over 11 years of experience in Media Broadcast Industry. Have experience across a variety of operating mandates of: • Content Syndication and Acquisition • Business Development • Strategic Partnership and Alliances • Brand Extensions • Media Planning and Execution • Public Relations
# Content Acquisition: Sourcing, Usage Monitoring, IP Rights Management and Account Management • Content procurement from various content providers (Image banks, Wires, News Agencies, Financial Databases etc.) as per brief from brand teams of various Group companies. • Negotiations with content providers to ensure licensing rights are procured at optimum value. • Deal structuring to ensure availability of maximum rights for all Group properties. • Co-ordination with Product and Legal teams to ensure the agreement is as per business and legal requirements and adhering to Times Group policies. • Monitoring the usage of different content within the group for optimal utilization, cost‐value analyses & creating the basis for negotiation. • Management of the complete life cycle of the content acquisition process that includes agreements, API integration for content delivery, reporting, payments etc. # Content Marketing: Syndication, Usage monitoring, IP Rights Management and Account Management • Marketing Times' copyrighted content (News clippings, Articles, Front pages, Images, and Videos) to internal brands/properties for use on inhouse platforms. • Marketing Times' copyrighted content (News clippings, Articles, Front pages, E-paper, Images, and Videos) to clients across various verticals and platforms - Publishers, Production houses, Database platforms, OTT platforms, Corporates, E-paper aggregators, Individuals etc. • Search prospective clients and approach them with content offerings. Build and maintain the sales funnel. • Co-ordinate with legal team to ensure the agreement is as per Business and Legal requirements and adhering to Times Group policies. • End to end management of all the active accounts which includes agreements, API integration for content delivery, reporting & payments. # Copyright Infringement: • Providing support to legal teams in case of misuse of rights. • Liaise with the vendor to mitigate or resolve potential suits.
• Strategize and execute high visibility campaigns across major consumer touch points • Brief the creative team and build the whole thought behind the promotions • Act as a bridge between category teams & agencies in order to ensure timely release of advertisements. • Work with Creative, PR and Digital agencies to develop and execute initiatives that help in each property’s image building and awareness. • Media planning and buying • Coordinate and execute on-ground events, especially in the branding avenue • Strategic Alliances, Marketing & Promotions at national level • Manage Public Relations for the brand and its properties • Sales Enablement
• Strategize and execute high visibility campaigns across major consumer touch points • Brief the creative team and build the whole thought behind the promotions • Act as a bridge between category teams & agencies in order to ensure timely release of advertisements. • Work with Creative, PR and Digital agencies to develop and execute initiatives that help in each property’s image building and awareness. • Media planning and buying • Merchandising for highlight shows of the year • Coordinate and execute on-ground events, especially in the branding avenue • Strategic Alliances, Marketing & Promotions at national level • Manage Public Relations for the brand and its properties • Sales Enablement • Content Syndication
• Content Syndication • Content Acquisition • Brand Extensions • Marketing and PR
Commonwealth Games