Istanbul, Türkiye
Driven by a passion for all facets of marketing, I've gained a diverse skill set in the marketing department during my 3 years of industry experience. As an agile, ambitious, resilient, proactive, and customer-oriented individual; I’ve taken roles in differentiated areas of business such as launch excellence, sales-force excellence, medical department, product marketing, application marketing, customer engagement, and omnichannel engagement. I am passionate about solving complex business problems and being part of marketing transformation.☘️
Pulmonology – Rare Disease Therapy | Prolastin-C
Working within Evmann Holding, I am involved in global marketing and product management activities with a focus on Asia and Europe markets. I contribute to the marketing strategies, product positioning, and growth planning of products in the fields of orthopedics, ophthalmology, and medical aesthetics.
Intraocular & Toric Lenses (Monofocal, EDOF, Trifocal) | Ophthalmology Product management for the premium IOL portfolio, including launch planning, market positioning and cross-functional collaboration. Responsible for product strategy, market insights and medical marketing activities.
Succesfully contributed to the launch of new diabetes/cardiology brands by utilizing fieldforce marketing activities, Participated in the weekly status meetings to implement the yearly brand plans, Implemented effective short & long term strategic brand plans, Coordinated local omnichannel teams to track campaign progress, Help monitor marketing budgets, forecasts, and expenditures by creating monthly reports, Supported the evaluation of competition by summarizing market research and IMS data, Ensure the right channel mix is executed based on monthly editorial plans, Developed monthly project status tracker for medico- marketing priorities, Utilized PowerBI reports to drive data-driven insights for agile squads,
Synthesis, Characterization and Research of Anticancer Activities of New Heterocyclic Compounds Based on Benzylic Acid. (Field of Pharmaceutical (Medicinal) Chemistry)