Stockholm, Stockholm County, Sweden
I’ve spent more than 20 years working at the intersection of technology, sales, business development and human performance, building businesses, developing partnerships and helping organisations turn new technology into commercial opportunities. Curious by nature. Driven to understand the "WHY". Commercial by experience. Passionate about sport, technology and human potential.
Tasked with setting the foundations to build the business from $30m revenue to $100m revenue within 3 years. Spearheaded the development of a robust sales and operational processes by developing impactful sales strategies, and guiding the team to cultivate strong long lasting B2B relationships. Optimized the distribution network for maximum reach and impact for Trackimo product range of connected (4G) GPS devices and services (Tracki, Trackipet Tracki Pro, NickWatch) in the consumer electronic, automotive and pet industry.
Driving the development and expansion of distribution and sales channels across Europe in the tech and telecom sector for Nickelodeon's first kids connected smartwatch, the NickWatch. Key focus and tasks in business development, trust-building, business and distribution strategy, partner and channel management, sales processes, CRM, digital tools, and negotiating agreements. Applying expertise to craft effective pricing and business models, contributing to the success of our Go-To-Market initiatives in the dynamic tech and telco landscape.
Led strategic business development initiatives in EMEA, focusing on Education, OEM partnerships, eCommerce Platforms, and Telcos for SIM enabled (Connected) PCs. Established and nurtured long-term relationships with key accounts, influencing purchasing preferences and securing RFP wins. Designed and executed impactful partnership agreements, co-marketing strategies, and co-promotions.