Eindhoven, North Brabant, Netherlands
"For every challenge, there is a solution." It starts with a sharp focus on what truly matters. With his strong analytical skills, Niek quickly gets to the heart of the matter. Once the goal is clear, he determines the necessary steps to achieve the desired outcome. These steps lead to changes in processes, tools, and behavior. With attention to detail and an eye for both individual and group dynamics, he guides the management and team through this process. His approach is customer-oriented and innovative. He emphasizes that in (digital) transformations, people remain the key factor for success. Embedding the right mindset among employees is essential for achieving structural growth and profitability. With inspiration, facilitation, and connection, Niek continuously strives for optimization and improvement. Areas of Expertise - Strategy, management, and execution - Commercial improvements and growth through sales and marketing - Structuring, guiding, and leading teams - Digital commercial transformation - Interim management and process optimization Background Niek has a broad business background and extensive experience in sales, marketing, business development, and management consultancy. With 25 years of work experience in various commercial roles at both multinationals and SMEs and family businesses, he has built a reputation as an energetic and persistent commercial leader focused on improving results. He excels in building and maintaining relationships and has proven his ability to form successful teams and manage changes effectively. Passion Niek is driven by the desire to bring out the best in organizations and people. He has an intrinsic drive for innovation and improvement. With his passion, drive, and sense of perspective, he knows how to motivate teams. Together, they implement smart and effective improvement programs, enhancing customer and employee satisfaction, and achieving a sustainably better commercial result.
BusinessBuilding comprises a team of experienced and passionate commercial professionals. They have all earned their stripes in sales, marketing, and management. What unites them is their immense passion for commerce. Sales and marketing are in their blood. They have a 100 percent focus on improving commercial results. True professionals with a hands-on approach focused on immediate results. They see and optimize connections between different processes and departments, thereby improving your business outcomes. With their enthusiasm and conviction, they transfer their knowledge and passion to your management and employees. In short, our people activate your people and bring about the behavioral changes you desire, leading to sustainable commercial improvements.
At AOMB Intellectual property, I develop and implement effective business development strategies to ensure SME business unit growth. I take pride in generating leads through a customer-centric inbound marketing process, including buyer journeys. I facilitate website redesigns and implementation of a CRM system. The company appreciates my ability to update branding for consistent communications and digitize sales processes incorporating client insights, external benchmarking, and other best practices. Additionally, I coach and mentor the marketing and client support teams.
While at Valid, I oversaw the sector manufacturing team and served as a member of the Portfolio & Technology board. I presented innovative solutions to clients specific to new future technologies. In addition, I fostered relationships with key stakeholders, such as KPN IoT, and served on the leadership team and established a new digital business unit.