Gennep, Limburg, Netherlands
I work at the intersection of processes, digital platforms and cross‑team collaboration. My strength lies in bringing structure to complex situations: understanding how workflows, systems and teams connect, identifying what needs to improve, and helping organisations move toward scalable, future‑proof digital operations. In previous roles I’ve worked across e‑commerce, CRM, marketing technology and data‑driven processes. Regardless of the domain, my focus is consistent: clarify needs, improve workflows, align stakeholders and ensure that digital solutions actually work in practice. I’m comfortable bridging business and IT, asking the right questions and translating ideas into clear, workable steps. I enjoy improving processes, connecting platforms and supporting teams in building digital foundations they can rely on. I’m at my best in environments where collaboration, clarity and sustainable digital growth are central.
Responsible for analyzing, documenting, and optimizing business processes and supporting applications within an international environment. Key activities include identifying process inefficiencies, driving improvements, supporting and advising on process and system enhancements, executing audits, and coordinating implementation projects with cross-functional teams globally.
At HARTMANN I was responsible for shaping and executing the digital approach for the Benelux market. I worked across CRM, marketing automation, websites and content platforms, and helped align local digital activities with global standards and initiatives. My work included managing the local websites (Sitecore), CRM and marketing automation (Salesforce, Sitecore EXM), supporting digital campaigns, improving the digital customer journey and coordinating with global digital teams. I also contributed to digitalisation initiatives and supported change management to help teams adopt new tools and processes. This role strengthened my ability to connect marketing, technology and data, and to translate digital strategy into practical execution within an international organisation.
At Accell I focused on strengthening the digital presence of brands such as Batavus, Koga and Sparta. My work combined performance marketing with the first steps toward a more connected digital marketing ecosystem. I managed online advertising, supported brand campaigns with digital insights, coordinated activities with external agencies and helped shift the organisation from traffic‑driven marketing to a more inbound and lead‑oriented approach. I also led two key digital projects: rebuilding MijnFiets.nl into a CRM‑focused platform and improving dealer stock data flows to support better customer experience and commercial decision‑making. This role deepened my understanding of how digital platforms, data and marketing operations come together, and laid the groundwork for my later focus on broader platform and ecosystem development.