Germany
Growing Creators & Influencers. Building Brands. 10+ Incredible Years At The Intersection Of Creators, Brands, And Culture. 7 Years At YouTube: Coaching a-list creators (>100M total followers) how to crack the algorithm and build sustainable businesses, while helping brands unlock the secret sauce of the creator ecosystem. 3 Years At Google: Consulting global giants (e.g. L'Oreal, Porsche, Samsung) to deliver award-winning campaigns by translating culture into ROI. Now at Whalar: Leading an elite creator partnerships team. We transform brands into cultural drivers by unleashing the full creative power of creators.
Leading an elite partnerships team at the world’s premier independent creator-marketing agency. - “Influencer Agency Of The Year 2025” — Ad Age - “Creator Agency Of The Year 2025” — ADWEEK - “Social Agency Of The Year 2024” — Campaign UK
Strategic advisor for the region's top 1% creators with +100M total followers. Key partner helping A-list brands unlock the secret sauce of creator marketing.
Architect of record-breaking YouTube campaigns (Europe's 'Best YouTube Ad' 2017) for top-tier brands like Volkswagen and Nestlé.
Ran massive branding wins—including Samsung’s UEFA Euro 2016 campaign—and pioneered Germany's first 360° livestream with the Red Hot Chili Peppers.
Produced documentary content for TV and managed press communications across print and digital.
Proudly cleaning cars at my local gas station.