Nidhi Shankar Reddy

Founder, Managing Director @ Samakhya E-Commerce | MSc. Global Strategy

United Kingdom

About

Currently pursuing an MSc in Global Strategy and Sustainability at The University of Edinburgh, with a prior Master’s degree in Entrepreneurship and Innovation from The Australian National University, specializing in Marketing. As the Founder and Managing Director of Samakhya E-Commerce Private Limited, I lead initiatives that integrate digital marketing strategies, including SEO and keyword research, to scale our business operations effectively. My academic and professional journey reflects a commitment to fostering sustainable and innovative business practices. Excited to bring collaborative solutions and global perspectives to the evolving landscape of strategy and sustainability.

Experience

  • Founder, Managing Director at Samakhya E-Commerce Private Limited
    Jul 2023 - Present · 3 yrs 1 mo

  • College of Business and Economics Student Ambassador at The Australian National University
    Mar 2018 - Nov 2022 · 4 yrs 9 mos

    As a Student Ambassador, I have interacted with large number of prospective students and international agents on various occasions to share my experience and promote the university. I have helped organize events and worked mostly in a team environment.

  • Media Sub-Team Lead at ANU Solar Racing
    Mar 2022 - Aug 2022 · 6 mos

  • ANU Volunteering Society (1 yr 7 mos)
    • Vice President
      Dec 2021 - Aug 2022 · 9 mos

    • Events Director
      Feb 2021 - Dec 2021 · 11 mos

  • Study Australia Industry Experience Projects Business Consultant at Practera
    Dec 2021 - Dec 2021 · 1 mo

    In this two week internship, I worked as a business consultant for a not-for-profit organisation with six other students. We researched and recommended long-term funding sources and social venture initiatives to make the organisation self-sustainable.