Israel
Campaign manager and creative lead with 10+ years optimizing paid social across the US and international markets. I design test plans, upload & QA assets, and iterate in Meta Ads Manager while driving the creative engine-concepts, scripts, native-style production, and editor collaboration. Experience with AI video generators and AI VO.
• Managing and training a team of 8 account managers and video creators. • PPC Campaign Manager: Growing and optimizing customer acquisition in the international markets. • Creative direction: Led concepts and scripts, blending live-action, animation, and AI-driven storytelling to deliver native variants by audience and offer. • Project Manager for websites/Creatives
• PPC Campaign Manager: Growing and optimizing customer acquisition in the international markets. • Project Manager for websites/Creatives • Account Manager/Support for the clients.
• PPC Campaign Manager: Growing and optimizing customer acquisition in the international markets. • Project Manager for websites/Creatives • Account Manager/Support for the clients.
All kind of tasks including: • PPC: Adwords/Facebook • Lead the planning and implementation of a video/animation project. • Checking and monitoring with the client the progress of the project. • Managing project budget.
• Analyzed dashboards to inform creative refreshes; launched variants with Studio, Community, and PPC; kept a steady testing cadence. • Searching and identifying business opportunities by understanding Wix’s users and targeting a specific audience or segment (Small Business, Photography, Designers, Religion, Sports, etc.) • Negotiating with media sales companies (Including blogs, sites and ad networks) to obtain the best rates and most appropriate media spaces in online advertising. • Researching and analyzing new Marketing strategies for the launch of new products or variations of the existing ones (Flash, HTML, Facebook Page, Mobile, Templates, etc…). • Researching and analyzing competitor advertising methods. • Managing budget. • Training new members of the team.
• Responsible for sales and distribution negotiations with T.V. company. • Designing promotion campaigns for National University of Córdoba city, orchestra, national health and safety, human rights, etc. • Managing team of technical staff in production of audiovisual material. • Recruiting new members of staff. • Researching and selecting relevant audiovisual material.