Basel, Switzerland
Speaking about (digital) marketing and 🧬Pharma / Healthcare 🔬. 🎭No shiny slides, but 🛠️tangible experiences built to provoke thoughts! 🤝Always enjoying honest discussions about healthcare - send me a message. With two Master’s degrees - Management and Molecular Biotechnology - I bridge the gap between science and marketing to help deliver medicines to patients. And I am convinced by exchanging ideas on LinkedIn we can all get better at this!
Senior Product Manager, responsible for Hematology and Oncology. - Leading Marketing Strategy & Tactics - Member of Global Digital Steering Committee - Contribute to Forecasting - Contribute to Access / Reimbursement Activities - Direct Customer Contact
Product manager in Switzerland, in charge for solid tumors and hematology.
Rotation into a customer facing function covering medical and commercial activities in oncology. Particularly responsible for customer interactions (F2F & digital) in the field of GI tumors.
- Project Lead for the Patient App Retinora in collaboration with Temedica GmbH - Congress activity and participation in regional events - Digital Marketing Strategy: Integration of HCP & Patient engagement activities - Leading Social Media Strategy & Implementation (@MeineAugenblicke.de on Instagram and Facebook) - Interaction with Patient Advocacy Groups in the Field of ophthalmology in Germany - Implementation of WhatsApp Newsletter as a new channel for Ophthalmology Patients
- Leading the development and global roll-out of the omnichannel solution ‘Digital Business Card’ as a Part of Roche’s global product strategy (GPS) team - Global Stakeholder Management (Procurement, Legal, Digital, Business, IT, UX designer) - Project Management to assure a timely delivery to 25+ Roche affiliates - Agency Management to assure that the delivered solution meets affiliates’ and customer needs - Definition of the future product vision and its integration into the existing digital ecosystem of various affiliates - Defining the strategy of embedding the tool into omnichannel marketing ecosystems of local affiliates - Definition and Setup of data based success factors together with the analytics teams
- Led development of omnichannel launch strategies across lung cancer, hematology, and ophthalmology indications, collaborating with market analytics, marketing, and customer-facing teams. - Spearheaded the 'Digital Business Card' solution to optimize interactions between customer-facing roles and healthcare professionals in Germany, resulting in improved customer experience. - Oversaw budget allocation for the project ‘Digital Business Card’, delivering a proven added value for internal users and clients. - Played a key role in GDPR discussions, ensuring healthcare compliance and data privacy for digital solutions. - Managed third-party agencies for seamless collaboration and timely delivery of digital services. - Contributed to the relaunch of the German HCP portal, leading work packages on strong connections to customer-facing roles and effective promotion tactics. - Defined KPIs with the digital analytics team to measure success and drive data-driven decision-making. - Strategically positioned and promoted digital transformation initiatives, communicating benefits to end-users and clients. - Facilitated sharing of best practices, scaling successful solutions to other affiliates (Finland, Sweden, Austria), amplifying their impact.
Rotational trainee program at Roche Pharma AG in Grenzach with rotations in different departments of the company. Overarching project: Introduction of a digital scheduling tool in Germany and 10< other affiliates. (300+ users within one year, proven increase of CX, GDPR, data security, stakeholder management.) 1) Marketing in the field of Cancer Immunotherapy (CIT) for NSCLC & SCLC: Support of a product launch, support of sales forecasting 2) Pricing: Comparison of different reimbursement systems in Europe to facilitate price negotiations for a oncology product 3) Finance: Business Controlling; Development of a query-based prioritization tool to ease resource allocation across the site; support headcount planning 4) Marketing for Foundation Medicine: (Digital) Customer Segmentation, Leading a workshop to cross-functionally define communication goals for FMI, Assessment of an instagram campaign 5) Support of a project in GPS (Global Product Strategy) working on a framework to leverage synergies across sites at Roche
Short-Term Assignment within the 360• program. Focus on Digital Transformation in Spain as part of a project team consisting of both local and global stakeholders. Main tasks: - Development of a best-practice-summary for the pilot project of a global digitalization initiative - Creation of the local implementation roadmap together with the local project lead - support of the creation for a use case of a possible collaboration with a global telemedicine startup
Rotational graduate trainee program in the department of global procurement with assignment to several departments working on international engineering projects 1) Global Procurement of piping materials for a major project in Russia (ca. 500 Mio. € costs): • Price negotiations with suppliers from all over the world • Technical interaction with engineering Hub in India to assure acceptable material quality 2) Corporate Digitalization at Linde Engineering: • Establishment and implementation of global Design Thinking workshops for Linde employees • Establishment of a reporting dashboard for a board member to measure the impact of digitalization initiatives at Linde 3) Logistics and Expediting for a major project in Russia (ca. 500 Mio. € costs) • Ideation and implementation of an automated monitoring system (based on SAP and Excel Query) to allow a real-time access to supply chain KPIs 4) Collaboration with a Start-Up Company to automize Supplier Discovery: • Leading a pilot-project within the piping material group to evaluate the use of an AI-based supplier search software developed by the start-up • Definition of goals and expectations from both, engineering and procurement departments • Coordination of engineering, start-up, global procurement departments and global strategy throughout the pilot-project
Title: "Development and implementation of a mixed-integer linear programming (MILP) model to automatize production scheduling in the biopharmaceutical industry" • Development of a tailormade mathematical model to develop an automated tool for a scheduling problem in the biopharmaceutical industry • Implementation in IBM ILOG CPLEX OPTIMIZATION STUDIO
Erfolgreiche Studienkooperation mit Roche Diagnostics