Milan, Lombardy, Italy
Agile Organization Job Title: Customer Journey Expert | Customer Strategy Squad | Customer Interactions Tribe Key Responsibilities: - Define a suitable omnichannel interaction strategy, reaching customers with personalized and relevant communications both on inbound and outbound channels with the main goal of increasing customer value; - Support strategic decisions providing communication dashboards and gathering valuable insights on customers' status and behaviour; - Communication Business Owner for international projects, supporting the setup of state-of-the-art communication capabilities.
Inbound Campaign Management Specialist at Vodafone Italy Key Responsibilities: - Definition, deployment and monitoring of inbound multichannel commercial offers based on a properly defined Next Best Action decision logic; - Fine-tuning of customer segmentation, inbound campaigns targeting and offer prioritization, in order to maximize conversion and customer value; - Support the outbound campaign management team with the implementation of outbound campaigns.