Chicago, Illinois, United States
I am currently a rising Senior at the University of Illinois at Urbana-Champaign, pursuing a Bachelor of Science in Advertising, with a double Minor in Public Relations & Communications, and a Social Media Certificate from the College of Media! Attending a PWI and pursuing a field with limited Latino representation has strengthened my commitment to changing how media portrays our community. As a founding member, Membership Director, and Event Planning Lead for La Agencia, a student-led organization dedicated to cultivating Latino talent and amplifying cultural voices, I’ve gained the platform and confidence to drive that impact. I am actively working to ensure Latino talent is seen and heard across the marketing, advertising, and media industries. Through this experience, I’ve developed strong skills in budgeting event finances, securing venues, creating content, and using tools like Canva and Adobe Creative Suite to execute impactful initiatives that support this mission. I am interested in positions regarding social media marketing, brand marketing, PR Events, and advertising as I feel these roles would allow me to express my creativity freely, but also in a more professional aspect.
- Budgeted event finances, secured venues, and coordinated member communication to deliver professional and community-focused events that strengthened brand identity and built meaningful connections. - Produced a culturally driven “Picnic Social” for Latino Advertising and Marketing students, securing sponsorship from Latino-owned brand Taste Salud to elevate community engagement and brand representation. - Developed content and promotional materials for events, leveraging social media marketing and email communications to maximize attendance and engagement.
-Created and scheduled content across Instagram, TikTok, and LinkedIn, increasing follower engagement by 22%. -Designed promotional assets using Canva and Adobe to support events, workshops, and brand initiatives. -Contributed to marketing brainstorms and strategy discussions to ensure cohesive brand voice and audience alignment.
-Developed and executed email and social media outreach to support brand awareness and audience engagement, contributing to an 18% increase in qualified leads. - Oversaw order logistics, including pricing, fulfillment coordination, and customer follow-up to ensure satisfaction and repeat business. -Designed custom branded apparel for student organizations and local businesses, translating client needs into cohesive visual branding.
- Accelerated team proficiency through comprehensive training sessions for a staff of 10, enhancing operational readiness and safety preparedness. - Mastered scheduling my team's shifts, orchestrating seamless coordination among team members, thereby optimizing workflow and productivity. - Ensured consistent safety protocol enforcement, fostering a positive patron environment and mitigating risks effectively.