Brooklyn, New York, United States
I’m a NYC-based multi-disciplinary creative consultant specializing in marketing, communications, strategic partnerships, and brand strategy. With two decades of experience across fashion, beauty, and media, I bring a multifaceted approach to brand building that is culturally fluent, editorially minded, and commercially insightful. My work is defined by a commitment to intentionality and intersectionality, guiding organizations, founders, brands and storytellers to lead with authenticity, while driving measurable impact. From launching globally recognized campaigns, to shaping the voices of next-generation founders, I’ve been a trusted partner, leader, and advisor to values-led businesses seeking to expand their reach and deepen their resonance. I specialize in crafting innovative, mission-driven, research-informed strategies that build impactful, culturally relevant brands. My consultancy serves as a trusted partner to companies at the intersection of fashion, beauty, lifestyle, and media, helping them connect with their audiences in meaningful and transformative ways. Services include: Marketing & Communications Strategy Brand Strategy & Development Strategic Partnerships Intellectual Property Development & Licensing Growth Strategies & Market Expansion, with an expertise in Inclusivity Talent & Brand Partnerships Influencer & Community Strategy Content Creation & Production Creative Direction & Editorial Production Clients range from early-stage startups to Fortune 500 industry leaders, including Nordstrom, Dove, Target, Barbie, Lyft( NARS, Revolve/FWRD, J. Crew, Dieux Skin, Brownkind, 11 Honore, Kate Spade New York, WhoWhatWear, and more.
Strategy, Concept Development, & Execution for Digital-First Campaigns With a deep understanding of digital storytelling and audience engagement, I specialize in creating impactful, visually creative, results-driven content for some of the world’s most iconic brands. From strategy and concept development to execution, I lead content creation campaigns designed to resonate in the digital space and drive cultural conversations. Over the course of my career, I’ve partnered with hundreds of brands to deliver visually compelling, trend-setting, and purpose-driven campaigns that amplify brand messaging and engage diverse audiences. Whether launching digital-first campaigns, producing social media activations, or creating editorial content, I bring a collaborative approach to every partnership. My work not only elevates brand visibility but also tells meaningful stories that connect with audiences across platforms. Notable Clients: Nordstrom, J.Crew, Lightbox Jewelry, Google, 3.1 Phillip Lim, Piper Heidsieck, Biossance, Warby Parker, Dolce Vita, Kiehl’s, Kate Spade New York, Summersalt, Eloquii, The Outnet, Tanya Taylor, Marina Rinaldi, Vince, Banana Republic, Lunya, Elomi, Sorel, Fabletics, Bumble, Sunday Riley, Summer Fridays, Barbour, Malone Souliers, Calvin Klein, Gucci Beauty, Mejuri, and more.
Editor, essayist, reporter, and features writer with bylines at: Glamour Magazine, Teen Vogue, Marie Claire, Vogue Italia, Refinery29, Cosmopolitan, BUST, and more.
Premme was born out of a love of fashion and the recognition that the industry is still lacking when it comes to the wants and needs of plus size shoppers. We believe babes of all sizes deserve bold, fashion-forward statement pieces without compromise. At Premme, we think that clothing should be about expressing your personality and having fun, not feeling limited by outdated (and frankly, boring) rules. We want everyone to look and feel like their best self. Over two-years in market, we built a brand that maintained over 80% sell-through rate across 118-SKUs, maintained <5% return rate, and created a new standard of best practices for plus-size brands, social commerce, and talent-lead brands as a whole.