Sweden
I’ve led content and product design at some of Europe’s most recognisable tech companies — establishing practices from scratch, growing and managing multidisciplinary teams, and raising the bar for design. My background spans UX, content strategy, conversation design for AI, and design leadership across surfaces and industries. I work at the intersection of craft and leadership: I care about the quality of a single experience and the system it lives in.
- Leading a team of product designers, content designers, user researchers, and localization specialists - Design Director for the mobile app, self-serve, and onboarding, and Pleo AI (Agentic experience) - Built and owns writer.md - Head of Conversation Design - Head of Content Design
Building content design and AI conversation design at Pleo
- Establishing a content design practice at Wolt for Doordash International - Content design competency and craft lead - Leading a team of dedicated product designers - Covering content design and strategy for a 3-sided marketplace and over 24 markets - Leading content strategy for key company bets
Content design across Miro’s core consumer products, including Miro AI
Leading the 3-day Content Design bootcamp in Stockholm: https://www.berghs.se/en/course/content-marketing-and-design/
I taught 5 semesters of the online content marketing course before switching to teaching the 3-day intensive courses in person on campus. Learn all things content marketing in this 12-week course for professionals. https://www.berghs.se/en/courses/content-marketing/
Established Content Design foundations in Mentimeter's central design team, supported Brand messaging and embedded in the B2B design team.