Oxford, Michigan, United States
I specialize in digital marketing, helping brands to market themselves online. I've led the digital transformation of multiple B2B and DTC brands, even converting traditionally lead-gen websites to eCommerce. I nerd out over SEO, SEM, KPIs, eCom, letter kerning, and love being creative (pretending to be a creative director is a favorite past-time but make no mistake, I am aware of my creative director limitations). My favorite projects are new brand website launches, and website redesign launches, where the growth and improvement in KPI's is measurable.
Consult on digital marketing for local SMB’s, mainly website, SEO, and SEM strategy. • Increased YoY organic website visits for local retirement community by 30% in 6 months, and Google organic ranking keywords by 178%. • Consult on SEM strategy for multiple small businesses, including competitor research, campaign/ad group creation, keyword strategy, cost/conversion forecasting, and CPA definition. • Increased eCommerce revenue for a provider of online courses YoY by 50% with CRO, social strategy, influencer partnerships, and Google Ads. • Oversaw large-scale eCommerce Shopify build with vendor while developing a GTM strategy for a new DTC subsidiary of a B2B manufacturer.
Oversee marketing of the QV brand and specific sub brands to maximize digital revenue and lead generation. • Manage paid marketing partners for Google SEM, Amazon Vendor Central, and Amazon Seller Central. • Lead digital strategy creation, developing concepts to increase revenue via paid ads, product development, SEO, and UX enhancements. • Own and manage 6 brand websites, on platforms including Magento, Shopify, and WordPress. • Increased Amazon revenue 27% YoY, on track to increase 90% in the second year.
Manage marketing, operations, and customer service of various business lines (Mossy Oak Graphics, Ceiling Scenes, and Vantage Point Graphics). Oversees fulfillment/operations, shipping, and production. Owns the creative direction and management for all projects. • Designed and sold $30K in masks while implementing process improvement of the ordering process during the COVID-19 pandemic. • Decreased fulfillment’s shipping time by 80% by implementing new software. • Use SEMRush and JungleScout to analyze trends and identify product opportunities. • Oversee all brands, design directions, messaging, scopes, and priorities to maximize performance. • Launch and own websites (E-commerce and Lead Gen) and work in Magento, Shopify, and WordPress. Write all website, marketing, and advertising content including blog posts, social media, emails, and product descriptions.
Oversaw the largest projects including various website redesigns. Initiated and updated projects while handling all stakeholder meetings. • Contributed to YoY leads increase of 174% by writing and directing design and development of Tectonics.com. Directed all website SEO. • Created Google Sheet that pulled Google Analytics reports/structured formatted data, resulting in decreased reporting spend time by 50%. • Set annual department budgets and outline tactics to reach goals. • Strategized and oversaw the execution of all marketing activities for Tectonics, Superlift (sold in 2017), Mossy Oak Graphics, and Ceiling Scenes. • Operated vendors and websites from Amazon E-commerce support to Magento development firms. Platforms include Magento, Shopify, WordPress, and a custom CMS. • Submitted weekly advertising spend and revenue reports by monitoring results across all channels. Maintained goal ROAS in paid advertising. • Studied product viability using Google Trends, SEM Rush, and social search.
Acted as project/resource/operations manager, producer, and asset manager for the entire marketing department. Promoted based on previous successes. • Prioritized project schedules based on ROI by operating with stakeholders for all brands including Mossy Oak Graphics, Tectonics, Superlift, and Chemsol. • Formed templates, SOWs, and web forms for stakeholders to send task management requests to the team. • Implemented PDF of ideas/initiatives and sent to the marketing team for review. • Initiated rebranding of Tectonics from Persona creation through website redesign and launch. • Led the movement of a brand’s E-commerce website from custom CMS to Magento. • Created and held weekly status meetings, quarterly project calendar, time tracking, project initiation request tracker, and digital asset management system.