Dallas, Texas, United States
A strategic and results-driven sales and marketing leader with over 20 years of experience, delivering data-driven growth strategies, closing new business opportunities, and executing high-impact marketing campaigns. Known for a proven ability to build relationships at all levels, I specialize in developing and launching multi-channel marketing initiatives, with expertise in influencer, experiential, and word-of-mouth marketing to drive engagement and brand loyalty. I excel at competitive analysis, audience segmentation, and paid media strategies, leveraging digital tools such as Google Analytics, Google Ads, and HubSpot to optimize performance. A Certified HubSpot and ClickUp Power User, I thrive in fast-paced environments, quickly adapting to new technologies and markets while driving measurable results. My strengths lie in business development, strategic planning, and negotiation, ensuring maximum impact and ROI for every project. Specialties: Competitive Analysis | Market Research | Influencer & Word-of-Mouth Marketing | Digital Strategy | Paid Media | Customer Acquisition | Contract Negotiations | Google Ads & Analytics | HubSpot & ClickUp | Business Development | Revenue Management | Social Media Initiatives | Sales & Marketing Strategy
Create strategy and oversee all client and corporate marketing functions for the New Benefits' suite of over 40 non-insured benefits. Comprehensive solution offerings such as telehealth (acute, mental and primary), caregiver support, health advocacy, fertility support, personal security, financial wellness from vendors such as Teladoc, Lifelock, Aura, Recuro, Alight and Kindly Human. Champion for the prospecting experience and responsible for the functional excellence of B2B/B2B2B marketing and lead generation as well as B2B2C member communication and engagement. Channel responsibilities: Email, Push/In-App, Member Engagement, SEO, Website Content, Video Content, Marketing Materials, Organic Social, Tradeshows, Internal, Brand Creation, Paid Media Marketing
Led, developed and executed strategic marketing plans resulting in net new patient growth. - Managed a team of creative and social media managers and customer service representatives - Led creation of new website - Executed social media strategies for organic user created content and grew channels 50% - Implemented SEM and SEO strategic for net user engagement increase
As Director of Sales, instrumental in designing, implementing and effectively communicating the Celebration Marketing Program which assisted Advertising Partners to reach their potential customers, build solid relationships and grow their business.
Specialized in: *creating, structuring, winning and maintaining ad space markets and marketing services for niche publications and websites utilizing best practices for business development as well as SEO and SEM *producing complex event marketing or influential and digital marketing strategy campaigns for local, national or global brands including Sephora, DDF, SK-II, Lipton Iced Tea, Sinupret, Levi's, McKesson Healthcare and Google Small Business * Proven leader in building relationships with clients and agency contacts, negotiating contracts and delivering solutions to meet clients' needs. Past Clients: Celebration Magazine/Celebration Marketing Group (www.celebrationmagazine.com) The Bump Media, Inc (www.thebump.com) - Created Dallas, Houston and Atlanta markets Grow Marketing (www.grow-marketing.com) Membership ToolKit (membershiptoolkit.com) In The Loop Kids (www.intheloopkids.com) MultiView, Inc
Successfully achieved over-arching goal to generate brand conversations and convert consumers to customers and ultimately brand advocates.