Nicole Chai

Senior Customer Development Manager - at Johnson & Johnson

Singapore

About

Passionate individual with experiences in managing modern and general trade in Fast-Moving Consumer Goods sector, in categories like health & beauty (HABA), personal care, healthcare, baby toiletries, cleaning and beverages. Key achievements include internal best sales awards, turning businesses around and retailers' awards (best key account manager and supplier excellence awards).

Experience

  • Senior Customer Development Manager (Watsons) at Kenvue
    May 2023 - Present · 3 yrs 3 mos

    Responsible for planning and achieving agreed annual sales targets, whilst keeping within agreed trade investment level guidelines.

  • Johnson & Johnson (8 yrs 5 mos)
    • Senior Customer Development Manager (Watsons)
      Feb 2023 - Apr 2023 · 3 mos

      Responsible for planning and achieving agreed annual sales targets, whilst keeping within agreed trade investment level guidelines.

    • Senior Customer Development Manager (Guardian/DFI)
      Jan 2018 - Jan 2023 · 5 yrs 1 mo

      Responsible for planning and achieving agreed annual sales targets, whilst keeping within agreed trade investment level guidelines.

    • Operations & SFE Manager (S/Hyper)
      Nov 2016 - Dec 2017 · 1 yr 2 mos

      Responsible for leading and coaching a team of Sales Operations Officers/Merchandisers towards achievement of sales target & proper in-store/in- market GTM executions as well as on any other operations issues. Also ensured efficient deployment of Sales Force resources to achieve optima results.

  • Key Account Manager (Carrefour/Cold Storage/Giant/ShopNSave/7E) at RB
    Apr 2012 - Oct 2014 · 2 yrs 7 mos

    Responsible for planning and achieving agreed annual sales targets, whilst keeping within agreed trade investment level guidelines.

  • Coca-Cola Singapore Beverages Pte Ltd ()
    • Sales Team Lead
      Nov 2010 - Mar 2012 · 1 yr 5 mos

      Responsible for leading a team of Market Developers that includes tracking, motivating and training in order to help the team maximize his/her potential. Also providing support in building strong relationships with key customers within the assigned area and keeping competition out.

    • Sales Development Representative
      Feb 2008 - Oct 2010 · 2 yrs 9 mos

      Responsible for developing and growing new customer accounts for increased business opportunities to achieve set sales revenue and placement targets in areas of Vending, Bulk Water and Area Sales.