Nikki Cardenas

Driving Growth Through Strategic Alliances & Channel Strategy Super Power: Transforming Strategy into Scalable Success

Austin, Texas, United States

About

Partner, Alliances, and Channel leader with 13+ years of experience building and scaling global partner ecosystems that accelerate revenue, market expansion, and customer adoption. Proven track record of driving double-digit pipeline growth, increasing partner-sourced revenue by +20%, and improving partner engagement through strategic program design and execution. Expert in developing partner strategies, enablement frameworks, and co-marketing initiatives that translate complex technology into scalable, partner-led growth. I’ve led global partner programs supporting hundreds of partners across regions, improving activation rates, deal velocity, and time-to-value through structured onboarding, clear value propositions, and data-driven execution. Known for aligning sales, marketing, and product teams around partner success, I bring a partner-first mindset paired with operational rigor. I consistently deliver measurable outcomes—strengthening partner loyalty, expanding ecosystem influence, and building sustainable, high-performing channel and alliance organizations.

Experience

  • National Partner Manager at Gallagher Security
    Dec 2025 - Present · 8 mos

  • Milestone Systems ()
    • Senior Global Partner Marketing Manager
      Apr 2024 - Dec 2025 · 1 yr 9 mos

    • Global Partner Marketing Manager
      Oct 2022 - May 2024 · 1 yr 8 mos

    • Technology Partner Manager
      Oct 2021 - Oct 2022 · 1 yr 1 mo

      Milestone Systems, a global leader in video management software, recognizes that video technology is the new next. Milestone offers an open platform product that can evolve and innovate to solve complex challenges in real-time for customers and partners. Milestone understands that the more you see, the more you know. As a Technology Partner Manager in the Americas region, my role is to empower and complement the efforts of our sales and marketing teams through the relationships and capabilities provided by our Technology Partners that extend and enhance the Milestone XProtect platform.

  • Director, Channel Partnerships at LeoSight
    May 2020 - Oct 2021 · 1 yr 6 mos

    LeoSight (formerly Live Earth) is a new paradigm of data streaming that structures your existing data, combines it with external data, and creates a comprehensive picture in real-time and space. As an open platform, SaaS-based application, LeoSight (formerly Live Earth) leverages a technology stack that provides an advanced approach to your business data by correlating events and issuing real-time alerts tailored to your business. As the Director of Channel Partnerships, I work with regional resellers, national data partners, and global technology partners on a worldwide level to create LeoSight's (formerly Live Earth) primary sales engine.

  • Director of Channel Marketing at Pivot3
    Jul 2019 - Apr 2020 · 10 mos

    Although my employment was cut short due to the impact of COVID19; I successfully launched a strategic global partner program. As the Director of Channel Marketing, I was responsible for developing and delivering a revamped channel program and integrated marketing programs that empower partners to be profitable and uncover new business.

  • National Channel Manager at Arrow Electronics
    Jan 2015 - Jul 2019 · 4 yrs 7 mos

    Manage all aspects of the vendor relationship with a focus of selling through the channel. Manage vendor business including strategic initiatives and alignment with top national partners. Manage all aspects of the relationship with vendors, including marketing planning and execution, program development and implementation, and management of marketing projects and budgets.