Nicole Bonneville

About

Dynamic marketing and communications leader with over 20 years of B2B, B2C, and B2B2C marketing expertise, with a proven track record in brand strategy, content creation, and integrated campaigns across media, automotive, and energy industries, specializing in SaaS. Combines strategic thinking, storytelling, and data-driven insights to build awareness, engagement, and loyalty. Expertise in managing multi-million-dollar budgets, delivering go-to-market strategies, and exceeding acquisition and engagement targets. www.nicolebonneville.com

Experience

• Corporate Communications Consultant - DTE Energy at Strategic Staffing Solutions
  Oct 2025 - Present · 9 mos

• Marketing Project Manager and Content Creator at Miller Media Management | Social Media Marketing Maui
  Feb 2022 - Present · 4 yrs 5 mos

• Independent Marketing and Communications Consultant at Nicole Bonneville Media + Marketing, LLC
  Jan 2022 - Present · 4 yrs 6 mos

  • Create multi-channel content strategies: Produce email campaigns, blogs, press releases, infographics, videos, PowerPoint presentations, leadership communications, and social media content, achieving measurable growth (e.g., 800% Instagram reach increase YoY, 10% LinkedIn follower growth, average 40% consumer email open rate). • Analyze and visualize performance data: Design intuitive dashboards and reports to deliver key insights, enabling quick adjustments to campaign strategies based on real-time data or survey feedback, driving enhanced engagement with timely, creative messaging. • Agile project management: Lead cross-functional meetings using scrum management methodologies to streamline workflows, ensure timely delivery, and quickly adapt to changes. • Train AI technologies: Develop client-specific guides to train AI tools, ensuring personalized, consistent content that aligns with the brand and evolves with each interaction. www.Nicolebonneville.com

• Social Media Marketing Manager at DeSilva Meeting Consultants (DMC)
  Apr 2023 - Dec 2025 · 2 yrs 9 mos

• Powerley (6 yrs 8 mos)
  • Head of Marketing
    Dec 2021 - Nov 2025 · 4 yrs

    • Execute dynamic content for AI/ML-powered web and app solutions to generate B2B leads. • Communicate complex engineering processes and software products to mainstream audiences through press releases, executive presentations, white papers, blogs, and social. • Craft innovative brand storytelling initiatives that differentiate Powerley in the market.

  • Account Director, Customer Success (SaaS tech startup)
    Jul 2021 - Dec 2021 · 6 mos

    • Led relationship management with senior stakeholders at a Fortune 500 client (DTE Energy). • Advocated for DTE Insight App end users through data-driven persona segmentation insights. • Partnered with UI/UX and engineering to prioritize and solve for key customer use cases.

  • Channel Marketing Manager (SaaS tech startup)
    Apr 2019 - Jul 2021 · 2 yrs 4 mos

    • Managed a multi-million budget for acquisition, subscription, and engagement campaigns, exceeding goals three months ahead of schedule and surpassing 100K active app users. • Leveraged app usage data and customer insights from surveys to optimize paid and organic advertising, increasing app conversion rates by 30%. • Conducted extensive customer journey mapping to ensure timely, relevant messaging at every touchpoint resulting in increased user engagement 23% YoY.