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A success-driven CEO in the automotive digital agency world. Business leader by profession with over 28 years of executive-level experience in marketing, digital, sales, and growth management. Focused on business growth initiatives and accomplished in leading a company to record results. Fluent in account acquisition, sales training, retention, and expansion and a lead by example management style. Blending a strong work ethic, a collaborative approach, a commitment to excellence, and an engaging interpersonal leadership style that gets results for our clients and growing the company's bottom line. Expertise: Sales Strategy Building, Coaching & Leading a Company Contract Negotiations Executive Sales Presentations Forecasting Reputation Management Social Media Advertising SEO - Search Engine Optimization SEM (Paid Search) Strategy & Development Digital Marketing Data Mining Email Marketing & Strategy Market Analysis & Planning Leadership Development Automotive Industry Expert
Customer service is disappearing in the automotive industry. At RPM, we’re bringing it back. Revenue Performance Marketing (RPM) was founded on a simple realization: as automotive marketing grew more automated, it lost the human touch. Relationships were replaced by dashboards, and true partnership became a buzzword rather than a practice. We're building something different. Co-founded by industry veterans Nicole Bennett and Heidi McIvor-Allen, RPM is an automotive-focused digital marketing agency designed for dealers who value transparency, accountability, and real-world growth. We’ve traded the "big agency" fluff for a lean, expert-led team that prioritizes your results. We don’t just deliver data; we deliver a partnership that lasts longer than a contract. Our Philosophy: Small Team: Direct access to experts, not account managers-in-training. Big Results: Strategies tailored to your specific market and inventory. Real Relationships: We’re an extension of your team, not just another vendor. Drive Leads. Rev-Up Results.
Managed agency growth initiatives and created a strong company culture for both sales & execution. Rebuilt the sales department, sales collateral, and sales team hiring/training from the ground up. Tripling agency revenue in less than 2 years. About LMi: Transparency with auto clients. Being proactive and delivering significant ROI to dealership clients. Agency Automotive Specialties: Marketing, Advertising, Branding, Website Design/Creative, IT/Development, Paid Search Engine Marketing (SEM), Search Engine Optimization (SEO), Email Marketing, Social Media Management, TikTok Advertising, Data Driven Reporting, Project Management and so much more!
Overseeing the entire sales team, working with the internal execution team to develop a suite of services that automotive clients need. Building relationships within the industry and leading our team to record sales numbers. Hiring, training, budgets, billing and more.
• Building, Motivating, Coaching, and Leading a National Sales Team • Driving Sales Process Adherence, Measurement, and Management • Providing Accurate Weekly, Monthly, Quarterly Forecasting • Report on Key Sales Metrics to the Executive Team • Lead Team in $24,000,000 in Sales
• Managed the Berkshire Hathaway group with over 120 dealerships and $3M in annual revenue and the Sonic Automotive Groups with 120+ dealerships and $6.4M in annual revenue • Oversaw enterprise-level account strategy, revenue growth, and other aggressive KPI targets • Executed contract renewals, pricing, billing, and collaboration with in market reps to ensure top-notch client service • Partnered across multiple departments to meet client requirements • Developed and led 40 field representatives Digital Media Regional Consultant (promoted in 2010) • Worked directly under Leadership for six regional teams, providing active management on strategy, training and execution • Motivated and coached teams through corporate initiatives and new product rollouts; on-boarded and trained all new regional hires • Oversaw teams in driving revenue and hitting targets Key Account Manager (promoted in 2008) • Managed local groups with 40 or fewer dealerships and trained new hires • Recruited and built high-potential customer segment to align with expanding go-to-market strategy. • Oversaw 550 accounts and $1.3M in annual revenue via the firm’s leadership program, calling on the highest billing clients.