Los Angeles, California, United States
Results-driven marketing specialist with demonstrated success in coordinating, implementing, and guiding projects for global organizations. A driven individual with a proven ability to interact with senior - and executive-level management in creating focused and effective campaigns. Customer-focused and capable of identifying critical issues coupled with innovative communication that delivers results.
- Provide consulting services and art direction which includes branding, product design, event planning, printing, and user-interface design solutions. - Supervise, direct, and motivate teams of multi-discipline contractors and employees. Track creative project workflow and ensure all product delivery dates are met. - Owned product design initiatives from start to finish - work with key stakeholders to determine product goals, specifications, production timelines, and communicate timelines to related parties, follow-up, and see through to the finish line. - Planned and directed over 10 successful community engagement events for Nike, targeted 500+ participants, and increased participation by 80%. Clients: Unilever, Budweiser, Nike, ZIPPO, Peet's Coffee, Nio, NYU
Content marketer of DC, a digital agency that serves brands like LVMH, Dyson, IKEA, & Nike. - In charge of the management, writing, and translating of marketing content for the company, in both Mandarin and English. - Self-managed and executed tasks abiding by a marketing timeline. - Repurposed marketing content across multiple channels and platforms, including the company’s official website, LinkedIn, Instagram, Zhihu, and WeChat. - Assisted the design team and the research team with UI design and UX research tasks, facilitating clients’ digital transformation and localization in the Chinese market. - Used digital cameras/ tripods/ gimbals to capture portraits, research sessions, and live events. Clients: LVMH, Nike, IKEA
Arts editor and content writer of the student-run newspaper, serving the Cornell University and Ithaca communities. - Prioritize request and complete writing content within aggressive timelines. - Edit stories on art events and finalize layouts set for final prints. - Conduct investigative reports on news and current public affairs. - Facilitate news gathering process; ensure comprehensive coverage of news stories. - Understand and document current processes and propose/implement improvements with the team.