New Zealand
I’m a content specialist with years of experience creating engaging content across the UK and New Zealand. My main focus at RoadyNZ is growing our social media presence and driving app downloads through short-form video, campaign content, and on-the-ground storytelling. From shoots across New Zealand to rolling out campaigns with tourism operators and Regional Tourism Organisations, I create content that connects, inspires, and engages audiences. I also manage content strategy and curate experiences in the Roady App to keep content fresh and relevant. I love combining creativity and strategy to turn ideas into content that drives real engagement—and I thrive on telling stories that make people want to explore!
As a freelance content creator, my career began during my Master’s studies in sustainability, where I used social media as a tool to share knowledge and spark conversations about protecting our planet. What started as a passion project soon grew into collaborations with sustainable brands, and over the past five years has developed into a travel-focused platform that combines my love for storytelling, nature, and purpose-driven work. Today, I create content that inspires others to get outdoors and protect the environments they explore. With a community of over 90,000 across platforms, I’ve partnered with a wide range of brands to deliver engaging campaigns, grow awareness, and foster authentic connections. My focus is on blending creativity with impact—building meaningful stories that not only showcase experiences but also highlight the importance of sustainability in travel and beyond.
As RoadyNZ’s Content Specialist, my main focus is growing our social media presence and driving app downloads through creative, on-brand storytelling. I create content from shoots across New Zealand, producing short-form video and campaign pieces that showcase the best of our travel experiences while featuring as a face of the brand. Alongside content creation, I manage social media and content strategies, liaise with operators and Regional Tourism Organisations, and ensure long-term partnerships are nurtured with high-quality campaign rollouts and on-time content delivery. I also curate new experiences in the Roady App to keep content fresh and relevant for our community.