Singapore
- Reported directly to Senior Marketing Manager and supported the Marketing Team in performing the full spectrum of marketing duties (Through The Line Marketing), including the planning of marketing campaigns, management of social media platforms, conceptualization of marketing collaterals and events management to educate consumers, boost awareness, drive sales and improve corporate branding for healthcare company with 12 brands - Crafted, designed, uploaded, tracked and monitored posts (sponsored & non-sponsored) on all social media platforms for 12 brands - Conducted regular market research and analysis to keep abreast of latest healthcare industry trends and competitors’ activities - Worked closely with all Business Unit Managers to conceive, drive and execute marketing campaigns for the Financial Year - Prepared and produced (copywriting, proofreading, liaising with designer) marketing collaterals such as health articles, press releases, flyers, brochures, posters for all brands - Crafted and disseminated monthly internal & external EDMs to staff, corporate clients and leads - Updated and maintained website content, images and basic layout through Content Management System (WordPress) with visual and HTML editor for all websites - Liaised and coordinated with external printers to ensure accurate print and effective distribution of collaterals (AdMail, HomeDirect, Direct Mail & Door to Door Distribution) - Sourced, built rapport and collaborated with sponsors for marketing campaigns and events - Assisted in the initialization of SEO, SEM, website revamp and creation with external vendor (Webnatics) - Events planning and management duties, which included venue booking, sourcing for sponsors, logistics arrangements, preparation of collaterals, managing timeline and budget - Worked closely with Media Monitoring Agency to automate the dissemination of daily news updates to corporate staff
- Supported the Human Resources Team in performing full spectrum of duties, including recruitment, training and development, policy enforcement for attractions company with over 250 employees - Communicate with Line Managers to manage key areas such as recruitment, onboarding, leave administration, HR strategies and change management - Handled the advertising of vacancies, basic screening and shortlisting of resumes through job portals such as JobStreet - Conducted surveys and consolidated feedbacks from team members in the areas of Training, Food Quality and more - Maintained employee personal files and records, including medical, dental and leave - Generated basic reports on Timesoft (e-Payroll, e-HR, e-Casual) and administered basic enquiries on Time Sheet module - Designed Electronic Direct Mailers (EDMs) for HR and company-related events and announcements - Organised and implemented staff recreation, welfare and health programmes such as Appreciation Dinners - Assisted the Training Team in the preparation of training materials and arrangement of training sessions for new hires