Nicole H.

“Nostalgia is not a strategy” | Innovation Leader | Digital Health × Pharma | Biotech · AI · Market Access | Shaping integrated care in Germany

Monheim, North Rhine-Westphalia, Germany

About

The German healthcare system is undergoing its most profound transformation in decades — and the real opportunity lies not in digital health or pharma, but in what happens when the two finally work together. I spent 20+ years inside that system — leading product launches, building omnichannel solutions, pioneering agil team setups, and designing market access strategies for some of the most complex therapy areas in neurology, immunology, and rare disease. I know how the system thinks, what it rewards, and where it resists change. Today, my focus is on the intersection that most people in pharma haven’t fully mapped yet: Digital solutions becoming genuine therapy partners — not add-ons. AI-driven diagnostics creating earlier intervention windows — but only if the right therapy follows, at the right time, within a reimbursable pathway. Digital tools and pharmaceutical products designed together, from day one. The questions I’m working on: → How do you build an access strategy for a combined digital-pharmaceutical product in Germany’s regulatory environment? → What does a truly integrated care pathway look like, from first digital touchpoint to long-term therapy management, being connected with the one German-wide digital health system? These aren’t hypotheticals. They’re the challenges I’m convinced will define the next decade of pharma innovation in Germany — and I want to help shape the answers. Open to conversations with innovators, decision-makers, and bold thinkers at the intersection of digital health and pharmaceutical care.

Experience

  • UCB Deutschland (20 yrs 3 mos)
    • Head Hospital Strategy and Access
      Nov 2024 - Present · 1 yr 8 mos

      Led pharma business transformation initiatives, focusing on digital health and market access strategies. - Developed innovative solutions to improve patient experience and healthcare partnerships. - Managed product lifecycle stages, including AMNOG launches and LoE management.

    • Interim Head Market Access and Public Affairs
      Aug 2025 - Dec 2025 · 5 mos

    • Head of Hospital Access and Business Partner Immuno
      Nov 2023 - Oct 2024 · 1 yr

  • Patient Manager Parkinson's Disease at Schwarz Pharma
    Apr 2006 - Sep 2007 · 1 yr 6 mos

  • European Marketing Coordination at Genzyme Biosurgery
    Oct 2005 - Mar 2006 · 6 mos