Portland, Maine, United States
Currently oversee daily operations for two direct-to-consumer furniture brands, The Citizenry and Burrow, with a focus on performance, growth, and delivering a best-in-class digital experience.
Own the end-to-end experience, content, and performance of the website including engagement, functionality, conversion, usability and clarity for DTC furniture brand.
Managed website redesign project to account for the presence of Knoll's newly acquired brand, Muuto. Responsible for managing incoming collateral, while creating, improving and maintaining digital content. Developed and maintained project management tools to ensure all projects are on pace and deadlines are met (Notion, Salesforce) Consistently reviewed existing website content to ensure currency and accuracy. Created, gathered and organized assets to deploy across new pages and campaigns in order to create an engaging customer experience. Oversaw website presence while facilitating online integration following an acquisition and merger.
Planned and coordinated nationwide event marketing campaigns for top brands.
Responsible for all marketing efforts, digital and social presence while facilitating client acquisition and retention efforts.