San Francisco, California, United States
I'm a brand strategist, creative director, and award-winning documentary filmmaker. I founded Intersect to give B2B brands what they usually skip: a clear story and the strategic foundation to build on. Some results: 👉 Brand development for a biotech leader's product launch into a new category, earning $18.8M in its first quarter and 110% YOY revenue growth in its first 3 years. 👉 Brand refresh unifying an acquired portfolio under a single network security story, positioning a B2B enterprise company for a $1.6B acquisition. 👉 Repositioned a healthcare leader for a new audience segment, driving 20% growth in social engagement and contributing to 5% YoY revenue growth. How we can partner: ✅ Positioning and messaging ✅ Video strategy for B2B brands ✅ Visual identity and design systems ✅ Campaign and content activation Clients & project work include: Genentech, VMware, SketchUp, Misfit/Fossil Group, San Francisco Chamber of Commerce, American Association for the Advancement of Science, and InterAction.
Intersect builds brands through strategy, design, and content creation. We use data-informed insights to develop brand experiences that resonate with the right people. Clients and project work include: San Francisco Chamber of Commerce, SketchUp (in partnership with Olivine), Levi’s, Misfit/Fossil Group, VMware, Genentech, and American Association of the Advancement of Science.
Zyris makes medical devices that improve the dental experience for both patients and clinicians. I led brand development initiatives across all teams to ensure cohesion in voice, messaging, and visual expression.
Fluidigm Corporation (renamed Standard BioTools in 2022) is a biotech company that manufactures microfluidic systems for genomic analysis and imaging mass cytometry tools to advance immunology and immuno-oncology research. I led Fluidigm's brand strategy and evolved its corporate visual identity. I developed the brand design system for multiple products, including the Hyperion Imaging System, which was honored as the top innovation in 2017 by The Analytical Scientist.
Led brand strategy, visual identity, and design for B2B SaaS startups, corporations, and nonprofit organizations. B2B SaaS clients: Ixia (acquired by Keysight Technologies), SignifAI (acquired by New Relic), Teridion (acquired by Deutsche Telekom) Nonprofit clients: InterAction, American Association for the Advancement of Science, World Bank, American Public Health Association, and Global Giving