Toronto, Ontario, Canada
Product Designer with a knack for storytelling, business strategy, and leveraging data-driven design to improve digital experiences. I enjoy building products that simplify everyday life, and co-creating with teams to bring a holistic view to problem-solving.
- Supported redesign strategy for the Official NHL App used by 3.2M+ global users on both iOS and Android platforms. - Mapped out user flows, wireframes, and interactive prototypes to gain stakeholder buy-in for key high-traffic pages and features. - Cross-collaborated with Scrum team across the entire design process, considering various perspectives and constraints. - Contributed to design system, building a set of style libraries, guidelines, and responsive UI components ensuring consistency across platforms.
- Orchestrated usability testing with 70+ members for the CPA Ontario website to increase user-satisfaction for 120k+ users. - Managed multiple large-scale client projects simultaneously, with a focus on driving platform engagement. - Conducted UX audits across web and mobile platforms, identifying opportunities to optimize navigation and accessibility.
- Advised the design strategy for online education platform helping students, job seekers, and startups in 100+ countries up-skill and re-skill. - Leveraged heat maps and user analytics to identify points of friction and reduce website drop-off rates. - Spearheaded company design system to improve consistency and workflow efficiency for design & engineering teams.