Geneva, Geneva, Switzerland
With a background spanning hospitality, media, and premium consumer products, I work across strategy, creativity, and execution, with a strong focus on growing brands and developing new business. I enjoy turning ideas into reality, working closely with teams and paying attention to the details that make things truly stand out. Find my CV, portfolio and other useful links at: https://linktr.ee/nicolaijbk
(Strategic Consultant as of January 2026) - Conceived and launched a hybrid venue focused on avant-garde spirits, brand collaborations, and immersive experiences; driving brand and creative direction. - Developed the Experimental Gin Lab workshop, a high-impact USP that significantly boosted revenue, enhanced B2B sales, and facilitated cross-selling opportunities. - Led integrated marketing and partnership initiatives, shaping brand identity and positioning through campaigns, events, and collaborations. - Produced bespoke events for clients including Chanel, Hublot, and Sotheby’s. Partnered with Michelin-starred chefs on exclusive dinners featuring innovative beverage pairings and immersive scenography. - Designed and managed the company website and booking platform, streamlining guest management and increasing conversion rates. - Produced high-quality content and marketing materials to support campaigns, events, and partner promotions.
- Supports strategic planning, brand growth, and new openings, including the launch of sister concept Piquenique in 2024. - Advises on business development, offer strategy, and process improvements. - Drives a stronger digital presence and boosts social media reach.
- Scaled LVX Spirits from an early-stage venture into one of the region’s leading craft spirits brands through strategic partnerships, product innovation, and targeted marketing initiatives. - Led commercial strategy and product launches, securing distribution and negotiating partnerships with hospitality groups, retailers, and distributors. - Managed end-to-end product development—from recipe creation and ingredient sourcing to packaging design and product positioning—bringing distinctive craft spirits to market. - Led brand development and marketing execution, creating brand identity and marketing assets across digital campaigns, print and media, sales materials, and brand events.
Supported the opening of Maison Dehesa’s first consumer-facing boutique in Gstaad, marking its expansion from a primarily B2B-focused business into holistic food and fine wine retail. - Established and optimized internal processes to support efficient day-to-day operations. - Created and managed content across digital and in-store channels. - Supported team hiring and onboarding.
- Designed and managed beverage programs for bars, restaurants, and events. - Built and curated wine cellars, developed wine and beverage menus, and organized wine tastings and pairing events. - Managed beverage sourcing, purchasing, inventory control, and supplier relationships. - Trained front-of-house teams on wine, beverages, service standards, and product knowledge. - Imported and distributed exclusive wines and ciders, identifying unique products and building relationships with producers.