Dubai, United Arab Emirates
Driven executive with a proven track record. Keen interest in strategy and sales.
Developing ventures that anticipate where the world is moving and what will matter next.
At Velvian Capital, we focus on investing in small businesses with steady revenue, demonstrated sales performance, and strong potential for scalable growth. Our investment approach prioritizes businesses with consistent revenue growth, financial stability, and leadership teams that bring both experience and vision to their operations. Please feel free to contact us if you see a possibility of working together.
It was my privilege to lead an extraordinary team of communications, PR, and event professionals, collaborating with some of the most iconic brands and companies. Together, we shaped the future of Marsaana, increasing revenue 56% and doubling the team members over four years, while expanding into the Baltic market and introducing innovative services like Live Shopping and 1. Kerros. Under my leadership, we implemented Visma software to streamline operations, seamlessly aligning our processes with financial systems, and transformed our offices and showrooms to reflect our evolving business needs. Despite the unprecedented challenges of COVID-19, we maintained turnover—remarkable for a business where 30% of revenue stemmed from physical events. Securing major accounts like Estée Lauder & Lumene, we consistently delivered exceptional value to clients, employees, management, and stakeholders. I am proud of what we built together: a resilient, forward-thinking organization positioned for lasting success, and I am deeply grateful for the trust, innovation, and teamwork that defined our journey.
After returning to Finland from Dubai, I embarked on my own entrepreneurial journey, launching a coconut water import business. Partnering with Michelberger Hotel’s Fountain of Youth coconut water from Berlin, we distributed to over 100 shops, restaurants, and festivals across the region. I managed warehousing, logistics, and sales operations, successfully selling out the stock. While demand was strong, scaling the business required larger volumes than were feasible to achieve, leading to the decision to close the business after a year and a half. This venture provided invaluable experience in trade, product distribution, and market dynamics, with a key lesson being the critical importance of achieving sufficient volume to sustain growth. Alongside this venture, I pursued two passion projects: a hobby brewery and beekeeping. These pursuits came together in the creation of honey beer, a rewarding combination of craftsmanship and creativity. While neither hobby transitioned into a commercial venture, beekeeping and brewing remain cherished hobbies to this day.