Paris, Île-de-France, France
🚀 Marketing & Growth Leader | Revenue-Driven Marketing Expert I'm a next-generation marketing leader operating at the intersection of science, product, and business growth. I design and execute marketing strategies that transform marketing into a predictable revenue engine, fully aligned with business objectives. My approach connects strategy, execution, and performance measurement to drive measurable impact across the entire customer journey. Core Expertise: • Growth Strategy & Revenue Marketing • Go-to-Market Strategy • Product Marketing & Positioning • Demand Generation & Pipeline Acceleration • Marketing Leadership & Team Scaling • International Marketing Strategy • Data-driven decision making (CAC, LTV, Conversion, ROI) • Executive-level Marketing Advisory (CMO-level thinking) For marketing advisory 👉 [email protected] 🎙️ FinTech Influencer | Industry Thought Leader Beyond my executive responsibilities, I'm an active voice in the FinTech ecosystem, sharing insights and analysis on innovation, payments, banking, embedded finance, AI, Blockchain and Crypto. For fintechs and financial institutions, I'm open to: • Sponsored Content & Brand Partnerships • Communication Campaigns • Industry Events & Speaking Engagements • Podcast & Media Collaborations • Thought Leadership Initiatives For communication partnerships 👉 [email protected]
Skaleet SaaS Core Banking Platform empowers financial institutions with the potential to change continuously. The platform provides the technological capabilities to launch new innovative financial services to delight and exceed the client’s expectations. Skaleet manages the technology while financial institutions focus on what matters: building cutting-edge offers and crafting proximity with their clients. Skaleet evolutive and API-First Core Banking Platform allows financial institutions to connect to a large ecosystem of products, technological and regulatory partners. Resilient and meeting the highest security standards, it already powers 40+ regulated financial institutions and manages 10+ million accounts worldwide. Its technological architecture and inherent performance grant financial players better data harnessing, gains in speed, and the agility to manage day-to-day operations while launching new offerings in minutes. The company has grown to over +80 employees in Paris, France and has raised €28,5M from Société Générale and Long Arc Capital.
Defined a Human Resources Marketing Strategy to hire the best-in-class e-money and payment experts. Developed the employer brand and employee advocacy to foster personal branding and brand awareness. Created new consulting services in payments. CRM management, lead analysis and segmentation to connect them with offerings, and implemented a mailing and lead nurturing strategies. Built regulatory applications to create e-money and payment institutions. Daily monitoring about technologies and payments, and coordinated the consultants' network.
Developed the website and created the product catalog, designed all the products sheets and product benchmarks. Managed the seller's spaces on marketplaces, orchestrated the data flow and sales tools, categorized products by tag and set up a cross-selling system. Implemented a SEO strategy, defined keywords and optimized the contents. Integrated a collecting reviews solution and showcased the results on the product sheets.
Understood the needs and initiated recruitment projects, coordinated searches, identified, qualified and interviewed with profiles. Prepared missions' and candidates' reports, and organized interviews with clients.