Bogota, D.C., Capital District, Colombia
Passionate about creating value in LATAM through technology and growth products. Over 10 years leading high-performance teams. The last 3 years fully immersed in building AI products and driving growth through AI.
Estamos construyendo el futuro de Habi mediante agentes de AI que acompañan al usuario a lo largo de todo el journey de compra y venta de vivienda, de principio a fin. Esto implica diseñar y ejecutar estrategias de adquisición orgánica, tácticas de guerrilla marketing, viralidad y retención, orquestadas a través de growth loops, con experimentación continua, deployments diarios e iteración constante orientada a impacto y escala.
Led the first Growth Marketing team at Moons and Futura (B2B division) across Mexico, Colombia, and Peru—an interdisciplinary, AI-driven team focused on acquisition, experimentation, brand building, and CRM. Lead the AI transformation inside the company, implementing more than 10 automations that reduced workload, increased productivity and increased conversation rates. Developed acquisition strategies leveraging paid media, SEO, referrals, influencers, and partnerships. Designed the digital user journey and led web experimentation, including Conversion Rate Optimization (CRO). Built a brand presence targeting dentists through Futura. Achieved 45% year-over-year growth and exceeded regional user acquisition targets by more than 30% within three months of establishing the Growth Marketing team. Created the largest dental education community in Colombia and Mexico: Futura Academy. Increased brand recognition from 30% to 45% within six months.
Spearheaded acquisition strategies to onboard new merchants through point-of-sale systems and digital products. Implemented high-impact paid media strategies. Served as product lead for the website. Optimized user journeys to improve customer experience. Executed A/B testing to refine offers and communications. Managed large-scale communications campaigns. Developed attribution models and data analysis methodologies across the Growth funnel. Achieved record monthly sales for point-of-sale systems. Exceeded GMV targets by 120%. Implemented a web experimentation strategy. Established a digital attribution model. Achieved global success with Meta using ROBYN (Marketing Mix Modeling).
I help startups grow through marketing strategies. I´ve worked with high-growth startups in Latam helping them achieve their milestones and raise millions of dollars and get into top Latam Incubators: 500 startups, Startup Chile, Rockstart.
Cofundador de Imagina Coworking Club: Imagina es un Coworking con sede en el La Castellana y el World Trade Center Bogotá. Enfocados a startups y empresas de alto crecimiento.