Quito, Pichincha, Ecuador
Senior excecutive with 16+ years of experience working on strategy and product development, demand generation initiatives and project management for leading companies across LATAM and Europe, both in the corporate and startup context. I am passionate about problem solving, strategy, and team leadership and development. This, combined with my experience as a strategy consultant and constantly leading high performing multidisciplinary teams, has allowed me to work closely with the leadership levels of the companies I've worked with (including with and at the C-level) to deliver high impact projects. Three of my superpowers include the ability to quickly learn and adapt to new challenges and opportunities (through my experience in multiple industries and countries), a high capability to earn trust to lead and collaborate with a large and varied group of stakeholders and to consistently deliver high performing results. I am a husband and father of 2, my main role and motivation in life. Outside of work, I enjoy practicing sports such as tennis, running and biking. I am also an avid sports fan and very passionate about music. I also enjoy cooking and photography.
Support with business development, stakeholder relationship management and team mentoring.
Responsible for leading the Sales, Marketing, Seller Experience, Pricing and Revenue Operations teams, covering our global operations for Mexico and Colombia. Reported directly to the CEO. Key responsibilities included: • Directly managing 5 Director level area leaders to develop a cohesive strategy and synergies across teams to maximize demand generation, sales effectiveness and revenue generation and to create a world class end to end customer experience for our clients. • Building strategies and managing key KPIs to meet the company's business plan and working closely with the C-level to define and excecute the company's strategy and critical projects. • Leading and coordinating experiments and MVPs to accross team areas to accelerate revenue generation. • Working closely with Product, Operations and Technlogy teams to define and prioritize our product roadmap to unlock customer acquisition and growth. • Active involvement in company wide initiatives to implement best practices and define and develop the company's culture.
Responsible for developing an Advertising Technology business to complement our the business. Key responsabilities included: • Customer discovery to identify key opportunities among our clients. • Product roadmap prioritization. • Product development coordination, execution and launch.
Responsible for launching the Sponsored Ads product across new marketplaces in LATAM and emerging markets in Europe, and driving the required demand generation initiatives to generate the target product adoption and revenue generation in each country. Key responsibilities included: • Leading the launch of Sponsored Ads in Brazil, Sweden and Poland by 1) driving the customer discovery process to define the business requirements to launch in each country and 2) coordinating all efforts with Global Product teams, and local Sales, Marketplace, Legal, and Tax teams. • Leading the advertiser acquisition and retention strategies for Sponsored Ads in Mexico, Brazil, Sweden and Poland by 1) generating business insights to incorporate these countries needs into global marketing campaigns, 2) driving local demand generation initiatives and 3) teaming up with local retail and marketplace teams to drive product adoption. • Identifying local opportunities and working closely with the product team to define the product feature roadmap.
Responsible for leading and launching the Retail Operations & Initiatives (RO&I) team in Mexico, to drive projects to support the Retail and Marketplace teams in accelerating growth. Reporting to the Head of Product Management for RO&I for North American Expansion. Key responsibilities included: • Launching projects to reduce or elimininate repetitive or low value added tasksfor Vendor Managers through process optimization and automation. • Driving initiatives to improve Catalogue Health through scalable mechanisms. • Optimize processes with tier 1 vendors to facilitate the day to day relationship management and accelerate growth through the implementation of technologies that facilitate communication and automate confirmation and coordination processes. • Launching processes to optimize the performance of tier 2 and tier 3 vendors through scalable mechanisms to achieve critical growth milestones, through process automation and 1:many communication programs combined with low touch account management models.
Part of the team that drove strategic consulting projects (including driving and coordinating full project workstreams) for leading companies in LATAM, covering the following topic areas: • Pricing and Brand Architecture Strategy. • Digitalization Strategy. • Long-term Growth Strategy. • Organizational Structure. • Partnerships Strategy. Industries covered during projects, included: • Consumer Packaged Goods. • Financial Institutions. • Oil & Gas. • Energy. • Construction Materials.