Greater Barcelona Metropolitan Area
« Revenue Growth Engineer. 9x founder. 18+ years B2B SaaS, startup to IPO. » Your buyers can't tell you apart from your competitors. They scan your homepage for 10 seconds. They ask ChatGPT for recommendations in your category. If your story isn't clear enough for humans to get it instantly - and for AI to parse it - you don't make the list. Your competitors do. Every dollar spent on execution without a validated story foundation is a dollar amplifying confusion instead of clarity. That's why I built KubrickLENS. Because every vertical B2B SaaS company deserves to know if their story is clear enough to win. 🔍 Seven dimensions of story clarity. Five environmental forces that amplify or mask it. One diagnostic. The first story clarity diagnostic for vertical B2B SaaS - showing where your story breaks and how AI assistants see you versus competitors. 📊 49% of B2B buyers now use AI to build vendor shortlists (Forrester, 2025). When your story leads with the buyer's problem in their language, LLMs match you to real queries. Feature-focused companies don't get recommended. Pain-driven stories do. ⚡ WHERE THIS COMES FROM I spent 16 years fixing broken stories from the seller's and CRO's chair. At Brightcove (startup to IPO, Nasdaq, two acquisitions), New Relic, Accedo, and Sitetracker - US headquarters shipped feature-driven decks. I sold across Southern Europe and Latin America, markets where those decks wouldn't survive the first meeting. I rebuilt the story every time. Under quota pressure. Real consequences. In 2024 I evaluated 24 competitor homepages in one vertical. Same jargon. Swap the logos and nobody would notice. KubrickLENS is the diagnostic version of what I did manually for 16 years. When the diagnostic reveals what to build, KubrickICP engineers the story foundation - pain-based segments, competitive strategy, story arcs. KubrickMIND delivers the seller intelligence package - pain-qualified contacts, outreach scripts, and signal playbooks. I diagnose and engineer, never execute. Each engagement earns the next. 🧱 THE FOUNDATION 25 years refining storytelling craft with Robert McKee's (since 2001). Powered by Story revOS methodology - fusing story science, pain-based segmentation (Cannonball GTM by Jordan Crawford & Doug Bell), and GEO into one story diagnostic and engineering system for vertical B2B SaaS. 🤝 HOW I WORK Every engagement I deliver personally. No handoffs. No junior team. One senior strategist. → Seven dimensions. Five forces. See where your story breaks: kubricklens.com Building something out of nothing. 🔥
KubrickLENS - Story Clarity Diagnostic Platform for Vertical B2B SaaS Every vertical B2B SaaS company tells itself a story about why buyers should choose them. KubrickLENS tests whether that story actually lands - across seven dimensions that separate companies with stories that sell from companies lost in the noise. Buyers decide in seconds. AI decides even faster. If a first-time visitor can't tell you apart from competitors in 30 seconds, your story has gaps. If AI can't parse why you're different, you're invisible to the fastest-growing buying channel in B2B. Seven dimensions of story clarity. Five environmental forces that amplify or mask it. One diagnostic. Platform-powered analysis. Strategist-led insight. The Story Clarity Report shows exactly where the story breaks and what to fix first. Built on 16 years of diagnosing and fixing story problems in the field, combined with 25 years refining Robert McKee's Storynomics. Powered by Story revOS methodology. One senior strategist. No handoffs. kubricklens.com
Make Buying B2B Easy! - Story intelligence for vertical B2B SaaS. Three diagnostic platforms - KubrickLENS, KubrickICP, KubrickMIND - powered by Story revOS methodology. The part that comes before the outbound, the automation, and the campaigns. The part almost nobody is doing. That's the mission. Every vertical B2B SaaS company deserves to know if their story is clear enough to win. Most have never tested. The starting point is KubrickLENS - a story clarity diagnostic platform that scores vertical B2B SaaS companies across seven dimensions of story clarity and five environmental forces, including how AI platforms see you versus competitors. It shows exactly where the story breaks and what to fix first. When the diagnostic reveals what to build, we build it. KubrickICP for story foundation, pain-based segments, and competitive strategy. KubrickMIND for seller intelligence - pain-qualified contacts, outreach scripts, and buying signal playbooks. Platform-powered analysis. Strategist-led insight. Each engagement earns the next. Powered by Story revOS methodology. Built on Storynomics (Robert McKee) and Cannonball GTM (Jordan Crawford & Doug Bell). makebuyingb2beasy.com
The Story Science Company - True Stories. Well Crafted. Moving Hearts. Story is not a marketing tactic. It's the operating system of every decision a human being makes. We measure story. We diagnose it. We engineer it. When the pain is named, when the buyer sees themselves in your story before you've asked for a meeting - revenue follows. Not because of clever automation. Because the story was true. "Stories are the currency of human relationships." - Robert McKee Most B2B companies aren't dealing in that currency. They're dealing in flat, bland, interchangeable recitations of features disguised as differentiation. Swap the logos and nobody would notice. Storyaffair exists to fix that. Make Buying B2B Easy! - Story intelligence for vertical B2B SaaS. Three diagnostic platforms - KubrickLENS, KubrickICP, KubrickMIND - powered by Story revOS methodology. The part that comes before the outbound, the automation, and the campaigns. The part almost nobody is doing. storyaffair.com
One-Stop Sync Licensing for TV, Film & Brands Authentic Original Music. No Ownership Surprises. Storyaffair Music solves music supervisors' biggest pain: finding broadcast-quality authentic music from artists who own 100% of their rights - eliminating the legal chaos of clearing independent catalogs. What We Do We produce and license genuinely original music across multiple sonic identities for TV, film, trailers, brands, soundtracks, and video games. Every composition is created by artists with distinct creative visions - not manufactured for sync. One-stop licensing. Zero complications. Who It's For Music Supervisors, CMOs, Filmmakers & Producers who discover authentic artists, help them grow, and place them in content that amplifies their careers. Why Now The market is flooded with generic, sync-optimized music. Music supervisors want real artists with genuine creative vision. But independent catalogs are legal nightmares to clear. We eliminate the chaos while giving you access to authentic voices nobody else has found. The Difference ✨ Authentic artist-driven catalog (not sync-manufactured) ✨ Full ownership (100% rights, no hidden co-writers) ✨ One-stop licensing (no multi-agent negotiations) ✨ Artist partnership potential (help talent grow) All music created and produced by artists within the Storyaffair ecosystem with unmistakable sonic identity and storytelling. Artist Validation Rob Wells, legendary music songwriter, producer and mentor: "Nico's storytelling is wholly original. His voice is unmistakable - vulnerable, bold, and unforgettable. His music belongs on the world stage - on screen, in advertising, in artists' repertoires, and on playlists everywhere." Licensing Music Alternatives (Scott Cresto) | [email protected] | +1 (213) 226-1723 Founded 2009 in Barcelona. Represented globally by Music Alternatives as our exclusive SYNC agent.
Nico Beloved is an entrepreneur and multidisciplinary audiovisual digital artist who pioneers work that transcends traditional boundaries. As a songwriter, producer, and lyricist, Nico creates evocative soul music infused with R&B, Gospel, and Jazz, drawing comparisons to the eclectic styles of Bryan Ferry, Roy Orbison, and Nick Cave, all under the ethereal influence of Pink Floyd. His compositions are a testament to his mastery as a composer and multi-instrumentalist, while his vocal prowess and sound engineering skills ensure a captivating auditory cinematic journey. "From the very beginning, I was struck by his deep commitment to the craft, his artistic integrity, and his fearless exploration of sound. Nico’s storytelling is wholly original. His voice is unmistakable - vulnerable, bold, and unforgettable. His production choices are daring, weaving together sonic elements from disparate worlds that somehow fit together perfectly. His intuitive grasp of every instrument he touches is nothing short of astonishing. His music belongs on the world stage - on screen, in advertising, in artists’ repertoires, and on playlists everywhere." - Rob Wells, Multi-platinum, award-winning, JUNO & ECMA nominated music producer and songwriter based in Canada. Nico's mission is to illuminate the world with creativity, inspiring resilience, inner strength, emotional intelligence, and critical thinking. With a storytelling craft honed alongside Robert McKee since 2001, Nico's artistic themes delve into the depths of human emotion, exploring devotion, fragility as strength, and the resilience of the human spirit. His work celebrates tenderness as a savior of the human condition and truth as the ultimate magic. Nico's art serves as a metaphor for life, a reminder to nurture the inner child, honor Mother Earth, and elevate the feminine as a guiding light in the new revolution. https://www.nicobeloved.com/
Declared of public utility (Resolution JUS/456/2018 - March 12, 2018), Asociación Anita is a Barcelona-based non-profit organization dedicated to improving the lives of children and adolescents with cancer. Founded in memory of Anita, a young girl who passed away from a germ cell tumor, the association focuses on three main areas: supporting research, enhancing quality of life for patients, and raising awareness about childhood cancer. The organization's primary objectives include: • Funding research projects aimed at developing new treatments for childhood cancers, particularly germ cell tumors. • Providing emotional and psychological support to young cancer patients and their families. • Implementing programs to improve the quality of life for children undergoing cancer treatment. • Raising awareness about childhood cancer and the need for more effective treatments. Asociación Anita collaborates with hospitals, research institutions, and other organizations to achieve its goals. They support various initiatives, including: • Research projects focused on germ cell tumors and other pediatric cancers. • Music therapy programs for children in palliative care. • Telemedicine services to support families with children in palliative care. • The creation and funding of a Pediatric Palliative Care Unit at Hospital Sant Joan de Déu in Barcelona. Through these efforts, Asociación Anita strives to make a significant impact in the fight against childhood cancer, offering hope and support to young patients and their families while working towards better treatment options for the future.
As Senior RevOps & Innovation Director at Humengine (North American market), I lead our mission to deliver unparalleled relevance at scale, revolutionizing how B2B SaaS companies engage prospects and accelerate revenue growth. I orchestrate seamless alignment between sales, marketing, and customer success strategies, with relevancy as the cornerstone of all operations. Key Responsibilities: • RevOps Framework: Architect and implement a comprehensive framework driving revenue acceleration and operational efficiency. • Relevancy Enhancement: Develop AI-driven strategies for ICP engagement at scale, embedding relevancy in all operations. • Data-Driven Campaigns: Lead hyper-targeted multichannel campaigns maximizing relevance and conversion rates. • Tech Stack Optimization: Integrate cutting-edge tools to streamline processes and innovate for efficiency. • Advanced Analytics: Implement real-time insights and AI-powered predictive dashboards for strategic decision-making. • Customer Lifecycle Innovation: Revolutionize processes to enhance satisfaction, retention, and identify new revenue streams. • Predictive Modeling: Develop models to anticipate customer needs and market trends for proactive outreach. • Innovation Culture: Foster continuous improvement, establish innovation labs, and host summits. • Team Development: Mentor internal teams, fostering innovation, data-driven decision-making, and customer-centricity. • Strategic Leadership: Present insights and recommendations to the executive team, driving key business decisions. By combining vision with implementation, I drive improvements in revenue growth, efficiency, and innovation. My role positions Humengine at the industry forefront, redefining B2B engagement through relevancy-focused RevOps. We harness data, technology, and human insight to anticipate customer needs, setting a new standard in B2B SaaS value delivery.
As Go-To-Market Engineer (North American market), I lead the development and optimization of our proprietary Humengine RevOps Platform, integrating advanced technologies to streamline go-to-market strategies for our B2B SaaS and Tech startup customers. Key Responsibilities and Achievements: • Clay Orchestration: Optimize workflows for efficiency and data accuracy. Implement AI-driven automation for complex tasks, as well as complex Claygents. • Make.com Automation: Develop workflows for seamless platform integration, lead generation, and nurturing (Make <> Clay <> Hubspot). • Custom AI Agent Development: Create agents using Perplexity, Claude, and GPT-4o mini for the Search>Ensure>Validate>Enrich>Narrative Claygent workflow. • Advanced Lead Generation: Leverage Clay, Ocean.io, Apollo.io, Trigify, Apify, and Zenrows for robust lead generation. • Data Collection and Enrichment: Streamline processes using Clay, FullEnrich, LeadMagic, Kitt AI, Apollo.io and Ocean.io. • Multichannel Outreach: Optimize Instantly, LaGrowthMachine, Smartlead, Sendspark, and HeyReach for efficient outreach. • Nooks Cold Calling Dialer Integration: Implement AI-powered call analytics and automated follow-ups. • Scribeless Offline Integration: Develop personalized offline outreach campaigns with physical postcards. • HubSpot CRM Integration: Ensure seamless data flow and advanced functionality between all platforms. • Platform Monitoring: Establish systems for ongoing analysis and improvement. • Advanced Analytics: Create comprehensive reporting capabilities with AI-powered predictive models. • Team Training: Develop programs for platform proficiency across all teams. Through these initiatives, I drive technical innovation that powers our go-to-market strategies, ensuring our platform remains at the cutting edge of RevOps technology for our customers' ongoing benefit.
As the Operations & Growth Manager at Humengine (North American market), I lead initiatives that drive operational excellence and growth for our innovative RevGen Boutique. My role is pivotal in aligning our sales and marketing strategies to deliver unparalleled value to our B2B SaaS customers looking to accelerate their business growth in North America. A critical aspect of my role is building and refining ideal customer profile (ICP) lists to qualify leads and enhance our customers' sales pipelines. Key responsibilities: • Implement data quality assurance processes to maintain the integrity of our client and prospect information. • Develop, maintain and refine comprehensive Ideal Customer Profile (ICP) prospect lists for each B2B SaaS customer using advanced data analysis techniques and sophisticated tools. • Design and execute high-impact outbound campaigns leveraging cutting-edge tools. • Craft creative outbound strategies that cut through the noise and resonate with our target audience. • Manage and optimize our Hubspot CRM daily - as well as our customer's - ensuring seamless integration of sales and marketing data. • Leverage AI-powered tools to streamline operations and enhance customer engagement. • Provide actionable insights to guide strategic decision-making. • Lead transformational projects that directly impact our clients' success in international markets. At Humengine, I'm passionate about harnessing the power of attention as the new currency and helping our clients reimagine their revenue generation strategies.
As Regional Director for Iberia & EMEA New Projects at Sitetracker Inc., I led consultative B2B sales of complex technical solutions to C-level executives in Tier 1 Telco, Utility, Oil & Gas, and Renewable Energy enterprises across EMEA. Our offering was a real-time SaaS application built on Salesforce's PaaS, designed for high-volume, repeatable project management and in-field workforce operations. Key achievements: • Secured seven-figure contracts in the new Renewables vertical, growing accounts by 400% within 9 months. • Orchestrated the Iberdrola account revival, resulting in a 2-year renewal and 250% revenue growth. • Fostered strategic partnerships with global system integrators like Accenture, Capgemini, and IBM. • Led cross-functional teams, coordinating pre-sales and post-sales efforts. I advised clients on digital transformation strategies to optimize their critical infrastructure management. Our AI-powered platform, built on Salesforce, provided a single source of truth for managing high-volume distributed projects, assets, and workforce throughout their lifecycle - from site acquisition to decommissioning. The solution included customized implementation services, typically spanning 15 weeks, to tailor the platform to each client's specific needs.