Nicolas van Zyl-Smith

Founder & CEO at Naritive Global

City of Cape Town, Western Cape, South Africa

About

NB NOTICE: Hi, thanks for connecting! Please follow our page on LinkedIn for posts and updates about available opportunities at Naritive. As much as I would like to, it's unlikely that I will be responding to any DMs about career or supplier related queries here. For client or partnership related queries, the door is always open. ----------------------------------------- Hi, I'm the founder and CEO of Naritive. Nothing worth building can, or should, be built alone. Love your people, play the long game, and when its time, storm the beaches and burn the boats. Curious to find our more about what we do or how to get involved with the Naritive movement? Reach out to meet. Discover more about Naritive here: https://www.naritiveglobal.com/

Experience

  • Founder & Chief Executive Officer at Naritive
    Jul 2024 - Present · 2 yrs 1 mo

    As CEO of Naritive Global, I lead a team committed to transforming digital advertising through purpose-driven ad experiences. Naritive is a dynamic adtech company that combines creativity, data, and technology to deliver campaigns that captivate audiences and drive measurable results. Our award-winning solutions, Ad Stories and Ad Social, combine interactive creativity with powerful analytics to deliver real results. Our proprietary Nat1ve Platform powers these innovations, giving brands control over their campaigns through managed service or self-service solutions. With a background in digital performance marketing and leadership, I’m passionate about building ad experiences that capture attention and drive impact. I'm also passionate about entrepreneurship, businesses and the art of business-ing. We also happen to have the most incredible and committed team available. Could not be prouder of what we've built together. This is not a one-man show.

  • Partner at Lucky Hustle
    Oct 2021 - Present · 4 yrs 10 mos

  • Partner & Non-Executive Director at Mettlestate
    Mar 2021 - Present · 5 yrs 5 mos

    Mettlestate is a premium esports and gaming authority in South Africa aiming to be the leader in content creation by combining outstanding production, excellent talent and lively events to cultivate more interest in the competitive gaming industry as well as compliment the casual video gaming scene.

  • NXD Founder & Managing Director (SA) at NXD
    Jan 2021 - Jun 2024 · 3 yrs 6 mos

    At NXD we’re passionate about digital media for all the right reasons. Our team comprises of experienced industry problem solvers who look to partner your branding or marketing needs with bespoke and curated digital solutions. Proud and exclusive sales and marketing partner to Africa's largest esports platform, Mettlestate, and Artificial Intelligence powerhouse, Newsroom AI.

  • Digital Account Lead at OMD Worldwide
    Feb 2020 - Dec 2020 · 11 mos

    - MTN Digital Account Manager - MTN Digital Strategist Across Google and Social Suites - MTN Performance Analyst Across Google and Social Suites