Brussels, Brussels Region, Belgium
Where do you believe business growth comes from ? I believe it’s an alignment between sales performance and joyful people. This vision has guided my entire sales career. Because beyond strategy and targets, I like to focus on shaping cohesive teams for the long run. My background: • Business development • Business strategy • Sales leadership • Public Sector Besides work, I'm passionate about understanding human dynamics and like to have a coffee with strangers ☕️ Friends, clients, colleagues, team members, mentors, > they’ve all influenced how I lead, sell, and grow. 🎙️ You can hear some of these ideas and reflections on my podcast, where I explore human dynamics and mindset. If you believe that growth happens when business and people push in the same direction… Let’s connect.
After years in services, I wanted to move to the product side, join a tech company with AI at its foundations, and be part of the moment where everything gets set up for what comes next. Because building is the phase I love the most. Penbox automates the document and data collection work you shouldn't be doing anymore. We're active in Belgium, Luxembourg and France, mainly with insurance companies and brokerages. Currently at 1M€ ARR, and a clear ambition: double within 12 months. That's what sold me : a company that genuinely wants to grow. What I do, concretely: - Implement and set up the new CRM - Build the commercial strategy and execute it - Structure cross-sell and upsell on the existing client base - Structure the full sales cycle and set up the foundations for success - Define the ICP, messaging and sales playbook across our priority segments - Prepare expansion within self-serve, mid-market, enterprise, new verticals and neighboring markets Building a sales function from scratch, in a tech company that really wants to step up is exactly the playground I was looking for.
Short-term commercial leadership and transformation assignments following the sale of the previous company I was working for. • Led short-term Head of Sales missions to rebuild pipeline, stabilize teams and recover commercial performance. • Delivered measurable impact within limited timeframes, focusing on execution, clarity and sustainable performance. • Facilitated targeted leadership workshops and onboarding initiatives to improve team alignment, execution speed and commercial consistency.
Sent was sold early 2024 for 18M to the main competitor and is no longer active. But when I joined the company back in 2021 they had never crossed €5M ARR. The sales team had been underperforming for over two years: no clear strategy, high turnover, no structure. Margins were low, and the commercial momentum was almost nonexistent. There was a clear mission: stabilize the team, reignite sustainable growth, and build a high-performing, engaged, and resilient organization. In two years, we turned this ambition into concrete results. Key results • Revenue: from €4.8M ARR (01/2021) to €15,2M ARR (01/2024) • Signed clients: from 7/year to 70+/year, a +1933% increase • Commercial margin: +287% after redesigning the price strategy Main responsibilities • Close coordination with product teams • Responding to and winning major public tenders • Structuring SDR, Account exec, and Customer Success functions • Recruiting, training, and managing a full commercial team • Designing and steering the commercial strategy (direct & indirect sales) • Developing a culture based on transparency, autonomy, and collective performance Culture & management • Built a new sales team from 0 to 5 salespeople in under 2 years • Designed an onboarding and continuous training program • Fostered a trust-based environment supporting engagement and collaboration • Actively contributed to the company’s overall strategic vision
Main mission: improve e-commerce performance for major retailers by providing customized, scalable SaaS solutions. I supported Carrefour Belgium in optimizing its e-shop, ensuring daily strategic and operational follow-up. Key responsibilities • Full e-commerce management for Carrefour Belgium • Main point of contact between Carrefour and NielsenIQ • Analysis and continuous improvement of e-shop user journeys • Management and coaching of an 8-person team (sales & customer support) • Negotiation and renewal of client contracts • Steering direct and indirect sales targets • Data analysis to adapt e-commerce strategies Key achievements • +5% Carrefour e-shop sales • +60% product data acuracy This experience strengthened my ability to work at the intersection of tech, data, and operations in a demanding, fast-evolving client environment.