Dublin, County Dublin, Ireland
French - Irish - Data - Analytics - Project management - Google Marketing Platform - Database -
Driving Product Adoption & Value Realisation with MongoDB's largest & most technically complex clients.
Managed the strategic planning and account management of 6 of the largest global retail clients operating in the France by identifying key tech objectives and initiatives. Project managed Tech maturity projects with clients and partners to enable, activate, and leverage first-party data and insights more effectively across their marketing and organization. Supported partners in leveraging Google Marketing Platform and Google Cloud Platform to deliver quality solutions for our customers and to increase operational efficiency. Collaborated effectively at multiple levels by identifying key stakeholders and adapting communication accordingly to activate data maturity project roadmaps and objectives.
Managing a portfolio of 30 clients on Google Analytics 360 Providing strategic advice and help our clients get the best experience with GA360 by working in a consultative role with France & Spain & UK top 30 clients Implementing creative ways to improve our clients relationships, tailor and share online marketing strategy suggestions Driving GA360 business and feature adoption Contributing to the growth and strategic direction of Google’s products and services Adapting to our evolving product set and position it appropriately to our clients’ changing needs Coordinating between internal Google teams, in particular the Large Customer Sales, DoubleClick and Cloud teams, to ensure client’s measurement strategy is aligned with their media goals
Account managing and developing Google’s top 30 external Sales Partners across FRITES and BENELUX with a total of 130 clients to manage Acting as conduit between Google Analytics 360 clients and Google’s service, product management and engineering organizations Building strong relationships with C-level stakeholders Driving Google Analytics 360 product features, launches and integrations by persuading key stakeholders of the wider strategic opportunities Exceeding product adoption and client retention targets every quarters Monitoring industry trends and market landscape, demonstrating thought leadership Identifying and mitigating risks prematurely and device tactics to retain & renew clients with Sales Partners
Managed and lead digital marketing campaigns in Europe via Facebook and other channels Implemented global digital marketing strategy for the brand Ensured channel integration by building media and advertising plans Developed communications and content strategy analysing customer behaviour, influenced attitudes and perceptions Optimized content distribution across different online channels ensuring brand plan is integrated and aligned to company's objectives Analysed data and market analysis to develop best digital strategy campaign locally and globally Competitors' research and analysis, provided insights on opportunities and future facing outlook
Assisted in the preparation and delivery of marketing plans within key objectives: increasing website traffic, increasing brand awareness, reaching sales targets and driving footfall into stores Analysed campaign performance with Google Adwords and formulated optimization strategies Identified advertising opportunities and presented ideas for campaigns Managed PPC campaigns using mediums such as Facebook ads and Google Adwords Developed marketing campaigns across social media platforms Produced and published brand-building content for web and social media Worked with in-house designers to produce materials with visual impact and within brand guidelines Liaised with media and printers as required. Managed the production of marketing materials: leaflets, flyers and posters Attended digital marketing conferences and completed a Google incubation program on Google Adwords Involved in conferences and events promoting and sold the gift card to consumers and businesses
Collected data on competitors, customers, market place and consolidating information into actionable items, reports and presentations Compiled and analyzed statistical data using modern and traditional methods to collect it Performed valid and reliable market research SWOT analysis Interpreted data, formulated reports and made recommendations Used online market research and catalogue findings to databases Provided competitive analysis on various companies’ market offerings, identify market trends, pricing , business models, sales and methods of operation