Munich, Bavaria, Germany
Ambitious and commercially driven pharmaceutical Brand Manager with Market Access experience and a strategic and competitive mindset. Experienced across both EU-regional and local market environments, with a proven track record of successfully launching biosimilars and innovative therapies and managing them through multiple lifecycle stages. I value pragmatic solutions and an out of the box mindset for high impact solutions. Deeply motivated by our evolving understanding of health and wellbeing and inspired by the resulting transformation of the healthcare and life sciences landscape.
• Pre-Launch, Launch and Post-Launch Lead for multiple Biosimilars and Orphan Drugs. • Product Manager for a variety of treatments in various indications including Immunology and Oncology. • Developing brand strategy, promotional campaigns, as well as tactics to build a successful brand. • Support annual budget planning and management of marketing OPEX for multiple products. • Material and promotional content creation in-line with strategy and based on the customer journey. • Continuous tracking of brand and competitor performance for a range of products. • Generating insights from market data & intelligence and incorporating these into brand strategy. • Building of close relationships with cross-functional teams, vendors and internal/external stakeholders. • Operative marketing management and point of contact for multiple external sales lines (10+1 and 3+1). • Congress + Symposium planning, set-up and execution.
- Establishing and managed Rebate contracts with sick funds. - Drove contracting strategy. - Controlling Rebate invoices. - Produced promotional Market Access Materials. - New product launch activities and preparation. - Examined competitive pricing strategies based on market analyses. - Planned and managed department Budget and OPEX. - Sales Rep. field ride with Rheumatologists, Dermatologists and Gastroenterologists.
Regional Commercial Team (Multiple Sclerosis), Europe, Canada & Partner Markets: - Facilitated and managed implementation of immunology training tools on a tailored per country basis. (>300 participants enrolled, 14% proficiency increase across ECP region). - Managing update and defining governance model for non branded MultiplechoiceS website. - Driving Digital Change Management & Reporting Initiative for HCP facing service portal. - Development of internal reprint/e-print order & order tracking platform and PO process optimization. - External Vendor and Agency management.
Regional Commercial Team (Multiple Sclerosis), Europe, Canada & Partner Markets: - Creation of internal system to enable commercial contents browsing, localization and Metadata cataloging (SharePoint + Veeva Vault). - Development/launch of HCP facing service portal (Internal & external launch communication assets and trainings). - Development/launch of Reprint/E-print ordering platform to optimize turnaround time and cost savings for affiliates. - External Vendor and Agency management. - Competitive insights monitoring. - Participated in 2020 strategic initiative development. - Management and administration of commercial asset distribution platform. - Curation and composition of internal commercial communications via newsletter. Swiss Affiliate: - Development of cross functional Affiliate Performance Dashboard. - Sales Rep. field ride to various MS centers and HCPs, with Swiss Area Business Manager (ABM). - Facilitated 2020-2021 situation analysis for strategy planning purposes. Corporate Affairs: - Assisting on Corporate Affairs media event. (Execution, PR question screening, agency management) - Contributed to composition of 2020 MS Corporate Affairs core message grid. Congress (EAN 2019 and ECTRIMS 2019): - Supporting the planning, execution and reporting of congresses as well as congress competitive analysis.
One benefit I enjoyed while Interning at Lardi & Partner Consulting was the opportunity to work on a wide variety of projects. This broad selection allowed me to gain an overview of the market and the business processes involved. Some of my activities included: • Created and implemented content calendar. • Redesigned, updated and formatted new website (https://www.lardipartner.com). • Assisted in several discovery interviews with important client firms. • Researched and analysed a large number of firms and organizations in the Swiss market. • Transcribed and developed presentation of training tools. • Managed miscellaneous tasks (translations, document creation, conference summaries, etc.). References available upon request.
• Researched and selected many potential B2B clients that fit the target profile • Created PowerPoint presentations to introduce Simply Soup`s business • Developed cold call and email scripts for client acquisition and negotiations • Contacted potential B2B customers via email and cold-calling with the aim of converting them into clients • Ensured careful tracking of each lead’s progress • Conducted meetings with top management of potential partner organizations References available upon request.