Paris, Île-de-France, France
Data & Adtech
Analytics Engineer for a french leading broadcast media production and distribution company.
Internship fully in English in the Chief Digital Officer's team Responsible for digital media performance of Global Danone entity worldwide Data quality monitoring to exploit it in analysis Development of performance tools adoption in digital teams worldwide Setup of cross-platforms data visualization solutions : Personalized reports & automatized dashboards via HTML (Datorama) Advanced data analytics & modelling on Tableau Participation in global contract negotiation with partners (Google, Facebook, Amazon, Salesforce, ...)
Elaboration of the digital strategy of our clients; Conception of advanced audience strategies; Run of digital campaigns (Facebook Ads, Google Ads and Bing Ads); Construction of personalized and automatized dashboards for performance monitoring; Optimization of the performances; Use of the data visualization and flow management tools Arcane developpes.
Webpage tracking (google analytics, crazy eggs) & Activity reports; Automatized marketing data dashboards (Tableau & Google DataStudio); Accounts Internal/external diagnosis; Elaboration of marketing strategies.