Lausanne, Vaud, Switzerland
12+ years of international experience in Regional and global business management, Product management, Portfolio and brand management. Curious, open-minded, user centric, dynamic and strategic mindset. Experienced traveller in Europe, US, and Asia
Development of new HW and SW gaming products - Global business plans - Defining the product and leading product development - Incorporating consumer insight and marketing analytics as well as sales and marketing inputs - Defining the distribution plan and NPI with sales and marketing and logistics - Product life-cycle and portfolio management
- Brand Management Creation of Brand assets product and market oriented (product pictures, videos, copydocs, messaging) - Partnerships Management EMEA Creating and managing partnerships on a EMEA level, negotiating contents and new business opportunities. (Cross-marketing, events, EU promotions, social media) - Creation of EMEA marketing campaigns Creating and Driving Marketing Campaigns/activities in EU Raising new product awareness, strengthen the Brand, demand generation, within targeted marketing gaming segments
Creation of the marketing and sponsoring strategy Organisation of Gaming events (CH) - LAN parties, Trade shows, Streaming sessions Community events