Greater Dusseldorf Area
Over 20 y. experience in the industrial and service sector : - Leading international projects in a challenging context (brand competition and cost control) - Establishing successful business plans - Optimizing sales performance, proven track record - Managing dealership and sales development on a broad scale - Managing cross functional teams - Employing operational and strategic marketing tools : market analysis, product positioning, pricing, communication, e-commerce
Marketing Director, South East Europe South East Europe Board Member
1/ Multi brand management within Region scope : Renault-Dacia-Lada 2/ key countries Russia, Turkey, Romania with local sourcing, and also importers (CIS...). Over 800 000 sales / year, with a high (and increasing) profitability 3/ Management (direct and transversal) in a challenging context (markets volatility, culture etc...)
1/ Managing Pricing & Product Department for Asia Pacific Region (China, Korea, ASEAN, Australia, Japan...), to boost short term results and prepare mid term growth of the brand in the Asia Pacific Region 2/ Head of a multicultural team (Japanese, Korean, Chinese, French, ...), based in Paris and locally in Asia 3/ Strong volume and profitability growth
1/ Managing the Performance of the national dealer network (France) : sales, supply chain, marketing, customer service quality, ROI 2/ Action plan definition and coordination to reach over 500.000 new car sales per year through the network (over 400 main dealers, 4000 sub-dealers) for 2 brands (Renault et Dacia) 3/ Managing projects and teams (HQ and local within regions), 7 Regional Directors and 70 Area Managers ; Budget over 200 m €.
Managing marketing and sales results, in Ile-de-France area : 10,000 cars sold in 2010 90 sales representatives 2 brands : Renault and Dacia Implementing quality procedures regarding customer treatment.
Paris Motorshow 2010, in charge of the Dacia Stand: - 35 people recruited and trained - Results : Dacia sales + 140% vs last Motorshow edition (2008) and implementation of new quality procedures leading to over 90% customer satisfaction.
Responsible for C-segment (Europe) : Budget and 3 year plan ST/MT Market and Sales Forecasting Performance analysis and action plans in collaboration with the teams in European countries : Pricing, Market Research, Market Intelligence
- implementing E-marketing to generate traffic on European websites and convert visitors to leads sent directly to the Renault dealership. - developing E-commerce methods, integrating 8 new countries
Successfully launched 4 new automobile models (Avantime, Laguna, Espace IV, Vel Satis) on the Austrian market, using the 4P's+S of marketing.