Greater Paris Metropolitan Region
Distinguished Product, Digital & Experience executive with a proven track record of scaling teams, operating models, and platforms to accelerate growth and transformation. I have led end-to-end product and experience organizations across B2C, B2B, and B2E environments, delivering outcomes at scale, from early-stage products to millions of users. I operate at the intersection of strategy and execution: defining product vision, shaping portfolio and operating cadence, and building high-performance teams that embed strong product culture. My leadership spans Product Strategy & Operations, Omnichannel Experience, User Research, UX/UI, customer & business insights, AI for Product & Design, and content ecosystems. I am currently exploring leadership opportunities (Chief Digital / Chief Product / Chief Experience Officer, VP Product & Design) where I can drive measurable value through product-led growth, superior customer experience, and disciplined delivery. I have worked across Melbourne, Montreal, New York, and Paris.
Consulting in digital product design strategy for SAAS platforms (desktop - mobile - web) - Definition of services accompanying digital products - web & application design with user-oriented methodologies - Team Management - mobile application design (mobile and watch) for startups of connected objects. They trust in me : Publicis, Air France, KLM, Agence France Presse (AFP), Airbus industrie, Loxam, Malakoff Médéric, Humanis, Orangelabs, IDEO, GFK, Nathan, EDF, Doosan, Armée Française, Magicmakers, Fevis, Wiztopic, Smoking stopper...
I foster MBA students learn product design and marketing techniques to prepare them for success in business.
Hands-on Director of Digital Experience at Loxam Group — the world's third-largest equipment rental company, operating in 30 countries across Europe, Africa, Middle East, and Latin America. Built product and design discipline from the ground up, creating solutions focused on both customer and employee experience. - Built first Product & Design team - Co-Led key digital business transformation initiatives - Enhanced user-friendly business process software - Established key product & design disciplines - Developed group pricing and regulatory tools
Vice President of Product User Experience and Design Practice across all business units (E-commerce, Retail, Member Services, Sports Services, Supply Chain, Product Innovation, and more) - Built and unified design team and methodologies - Established design management leadership for each business unit - Implemented digital product design practices (continuous discovery and delivery) - Led design disciplines including UX, UI, Operations, Research, and omnichannel strategy - Developed design system and digital brand identity across Decathlon Group - Co-developed OKR strategy - Board member of Decathlon Sports business unit
Teaching Design methods and prototyping as a part of partnership between school and corporate. Partnership with Air France, Pernod Ricard, Décathlon, ... to innovate with several usage issues - UX design and Design thinking courses - Prototyping practice - Product development and management (Build & Run methods) - Business plan setup - Art of pitch to present a product