Nicolas Dewael

Content, Social & Influence Leader at Decathlon Belgium & Luxembourg - Passionate about the Sports & Outdoor industry

Brussels Metropolitan Area

About

Experience

  • Content, Social & Influence Leader at Decathlon
    Jul 2024 - Present · 2 yrs

  • Ogilvy Social.Lab Belgium (5 yrs 6 mos)
    • Paid Media Strategist
      Sep 2022 - Jul 2024 · 1 yr 11 mos

      • Manage paid media activities and supervise campaign managers on allocated clients. • Build sophisticated and performance-driven paid media strategies taking into account last advertising solutions and features available in social, search and programmatic. • Design media plans to forecast achievements and set key performance indicators ahead of campaigns. • Create and present strong and insightful mid/end-campaign reports in collaboration with campaign managers and campaign executives. • Ensure a trustful and solid relationship with clients, dealing with regular contacts and interactions. • Clients: Roche, GSK, Wrangler, Microsoft, Actiris...

    • Social Media Campaign Manager
      Sep 2019 - Sep 2022 · 3 yrs 1 mo

      • Implement and manage paid media campaigns with fixed objectives in mind. • Optimise running campaigns on an ongoing basis based on data and thanks to an analytical background. • Leverage the whole range of advanced targeting capabilities available on social media platforms. • Build strong campaign reports translating metrics/results into clear and concise client-ready recommendations. • Contribute to the strategic development of campaigns by sharing relevant insights with strategists. • Clients: Nespresso, Carrefour, Actiris, Deutsche Bank, GSK, Lee...

    • Social Media Campaign Executive
      Feb 2019 - Sep 2019 · 8 mos

      • Setup and monitoring of social media campaigns. • Extract and communicate platform results to manager with optimisation recommendations. • Identify targeting opportunities and size audiences across the different social media platforms. • Clients: Nespresso, Carrefour, L'Oréal...