Geneva Metropolitan Area
Specialties: Russian and CIS Markets, Italy and Greece
Development and implementation of the brand strategy for Italy & Greece with a focus on attracting VIP Clients Resizing, optimization and management of retail and wholesale networks to increase productivity per door Opening of 1 Boutique in Rome (recruitment and training of the Team) and Boutique renovation (Florence) Development of client’s database and animation of CRM activities through unique clients’ experiences Increased the sellout and average price in Italy & Greece Responsible for the bespoke activity in Italy (unique timepieces) 360-degree marketing activities (including digital) Organization of seasonal activations (focus on recruitment new high-value clients through exclusive events) Oversaw financial performance, including full P&L responsibility
Led and strengthened Brand presence in Russia & CIS markets, focusing on premium segment Opened and managed 2 internal Boutiques in Moscow (recruitment and training the Team to engage with VIP clients) Development of a client database and animation of CRM activities Stock Management and launch of novelties Responsible for the bespoke activity in Russia (unique timepieces) Marketing activities (including digital) Implemented after-sales service strategy and follow-up Full P&L responsibility 16 Headcounts Additional assignment: Brand Director Roger Dubuis for Russia & CIS (01.2020 – 03.2023)
Supervised operations of 8 Maisons (10 boutiques and 50 Headcounts) Transformed organizational structure and managed international mobility in 2023 Marketing and Commercial coordination for Russia & CIS (synergy between Maisons) Implementation of new local initiatives (Cross selling incentive scheme between Richemont Maisons)
Spirits Brand Manager (cognac, vodka, whiskey, rhum) - Responsible for the A&P Budget - Sales and Marketing strategy for the spirits brands - Market survey - Launch of new products and range increase