Nicolas de Bellefonds

Managing Director and Senior Partner, global leader of AI at BCG

Greater Paris Metropolitan Region

About

I am a Managing Director and Partner at Boston Consulting Group, where I specialize in Marketing and Artificial Intelligence. I lead BCG GAMMA in France, BCG's Data science & AI / MLOps team dedicated to delivering operational AI-based solutions to solve business problems. I also lead our Marketing practice globally, supporting CEOs and CMOs to transform how they engage with consumers, nurture relevant and purpose-driven brands, and build the right teams and capabilities, in particular in the Consumer Goods, Retail and Fashion & Luxury sectors. My particular domains of experitse include data-driven marketing, eCommerce, AI and advanced analytics for topline growth.

Experience

  • BCG X (Permanent · 3 yrs 8 mos)
    • Managing Director, Europe, Middle East, Africa and South America
      Dec 2025 - Present · 8 mos

      Leading BCGX’s tech delivery teams in EMEA (data science, AI engineering, software engineering, product management, design)

    • Global leader of AI
      Dec 2022 - Present · 3 yrs 8 mos

  • Boston Consulting Group (BCG) (21 yrs 7 mos)
    • Managing Director & Senior Partner
      Jul 2022 - Present · 4 yrs 1 mo

      Passionate about Technology, leading and growing a global team of 1800+ AI & Digital Products builders. Personally working primarily on AI, Marketing and Digital for Consumer Goods, Retail, Fashion & Luxury companies.

    • Partner & Managing Director
      Jul 2015 - Jul 2022 · 7 yrs 1 mo

      Supporting global companies in Consumer Goods, Retail and Luxury build competitive advantage through Data & AI; significant experience in Digital and Data-Driven Marketing, Personalization, Pricing and Promotions, E-Commerce Leader of BCG's Digital Marketing Accelerator Leader of BCG GAMMA in Paris - BCG's dedicated team of Data Scientists and Data Engineers delivering AI-based solutions to solve business problems

    • Principal
      2010 - Jul 2015 · 5 yrs 7 mos

      Focus in Technology, Media and Telecommunications, Pricing and Promotion, Growth Strategy

  • BCG GAMMA (7 yrs)
    • Global leader
      Jul 2022 - Dec 2022 · 6 mos

      GAMMA, part of BCGX, is a global team of 1,800 AI and digital product builders - data scientists, forward-deployed engineers, software & data engineers, solution architects, software developers, UI designers. We leverage AI to build custom software that deeply transforms processes, experiences and business models for companies and institutions.

    • Managing Director - France
      Jan 2016 - Jul 2022 · 6 yrs 7 mos

      Lead BCG GAMMA in France – BCG’s dedicated team of data scientists and data engineers delivering AI-based solutions to solve business problems

  • US Development Team Member at Baracoda
    Apr 2004 - Jul 2004 · 4 mos

    • Identification of potential markets for the development of the US subsidiary • Lead generation and follow-up

  • Junior Auditor - Energy and Utilities Division at Ernst & Young
    Sep 2003 - Apr 2004 · 8 mos

    • Auditing of public Utilities and Oil companies, both in France and in Angola • Financial advisory mission for the Ministry of Environment • Vendor Due Diligence for and Industrial Goods Company