Guildford, England, United Kingdom
As a HubSpot Solutions Provider, I offer strategic and technical consultancy to support to Marketing, Sales and Customer Success teams by making the most of HubSpot, HubSpot Health Checks and Training. Certified in: Marketing Hub Software Sales Hub Software Service Hub Software Content Hub RevOps Inbound
HubSpot Consultancy & Trainer working with companies to release the power of HubSpot to grow and scale. I provide consultancy to support to Marketing, Sales, Customer Support and RevOps on strategic development & implementations, optimisation, and tailored team training.
Strategic and tactical CRM: CRM strategy, solution implementation, contact strategies/rules, supplier/system management and system implementation, segmentation and multi channel trigger communications. Campaign Management (strategy, planning, advertising, ppc, digital/web, email, social media, events, print and budget management)
Campaigns, social media, email, budget management and advertising for clients such as DHL, Hertz, Colgate and Yodel.
•Clients include Virgin Atlantic Flying Club, Citroen and Allianz •CRM Strategy including customer segmentation, data SoTN reports, customer journey, insight, data profiling, propensity modelling, pen portraits, campaign effectiveness reporting and social media to target customers and drive efficiencies (retention and acquisition). EDMs and pDM including triggers based on events and behavioural modelling • Responsibility for managing 2 Senior Account Managers and 1 Account Executive, plus indirect reports • Strategic lead on account ensuring delivery against SLA, account planning, growth and profitability. Monthly and quarterly status meetings and business reviews, contract negotiations, client satisfaction and developing key business relationships • Achievements – improving account profitability, shortlisted for the Marketing Week Engage Awards in 2011 and 2012 (data driven category)
Freelance Senior Account Manager / Account Director for integrated, advertising and marketing communication agencies. Print and digital marketing communications, POS, product launches and content audits.