Copenhagen, Capital Region of Denmark, Denmark
I am a marketing and digital professional with a background in marketing and economics, and a strong focus on business and brand development. With 9+ years of experience, including more than 2 years in digital roles and 7+ years as a marketing generalist within FMCG and the fast-paced luxury industry, I have worked across key brand disciplines including: • Brand and digital management • Campaign and 360° launch planning including media management and consumer engagement • Go-to-market strategy in dynamic, omnichannel and international markets • Project and stakeholder management in a global matrix organization (HQ to local markets) I have developed a commercial and creative mindset through years of brand activation spiced up with experience in digital and e-commerce. I value high level of structure, efficient communication and continuous development, and I thrive on turning strategy into impactful execution. Personally, I am an extroverted and curious person who has traveled independently to 30+ countries and lived, worked, and studied in leading business capitals including Sydney, Perth, Dubai, New York and San Francisco. I am passionate about brand building, innovation, and storytelling, and I enjoy collaborating closely with dedicated teams to shape strong brand presence across global markets. Outside of work, I am passionate about endurance sports, particularly cycling and Ironman triathlons.
Markets: Denmark, Sweden, Norway, Finland (Maternity Cover) • Developing and executing key account marketing plans across the Nordic region • Ensuring strong brand consistency and alignment with Global Brand & Marketing • Planning and coordinating launches, events, and training activities with sales & commercial Excellence • Managing budgets, reviewing activations, and overseeing POS materials, digital and print campaigns
Markets: Australia & New Zealand • Managing the Georg Jensen website in ANZ, including content planning, banner updates, maintenance, and product launch/campaign management. • Collaborating with the local media agency to implement, refine, and optimize the social media strategy for ANZ, ensuring alignment with key business objectives. • Planning the editorial calendar and executing social media campaigns with the media agency across platforms such as Meta, Pinterest, and Paid Search. • Analyzing performance data to identify opportunities for stronger strategic initiatives. • Collaborating daily with a broad network of stakeholders and cross-functional teams, including HQ in Copenhagen.
Markets: Global • Streamlining and implementing a new order management system for custom products, reducing response times from weeks to hours. • Leading the development and launch of a special-edition anniversary product on a global scale. • Collaborating on the creation of a new product line by working closely with cross-functional teams, local markets and external partners. • Monitoring market and consumer trends to assist the product development team in aligning new products with emerging trends.
Luxury Division Markets: Denmark, Sweden, Norway & Finland • Responsible for launches and to push growth of pillar products on one of the world’s biggest luxury skincare brands. • Managing 75% of total Biotherm turnover. • Created and implemented the strategic partnership between Biotherm and the NGO Greenkayak. The project has since been a widely recognized partnership internationally within the L’Oréal group and awarded the best environmental project in the Nordic HUB. • Contributing to continued development for the brand and the consumer relationship. • Collecting and analyzing consumer and market insights/data and developing competition strategies. • Working a wide network of stakeholders on an everyday basis including PR communication, digital, sales (four markets), logistics/supply, finance and Paris HQ. • Creating communication material and content (imagery and video) for SoMe / Digital and point of sale. • Managing budgets (full P&L management) and ensure sales forecast accuracy. • Implementing the brand strategy working hand-in-hand with key stakeholders both internally and externally. • Responsible for the launch of the new grooming brand House 99 by David Beckham in the Nordic
• Responsible for launches and to push growth of pillar products on one of the world’s biggest luxury skincare brands. • Created and implemented the strategic partnership between Biotherm and the NGO Greenkayak. The project has since been a widely recognized partnership internationally within the L’Oréal group. • Contributing to continued development for the brand and the consumer relationship. • Collecting and analyzing consumer and market insights/data and developing competition strategies. • Working a wide network of stakeholders on an everyday basis including PR communication, SoMe and digital team. • Creating communication material and content (imagery and video) for SoMe / Digital and point of sale. • Managing budgets (full P&L management) and ensure sales forecast accuracy. • Implementing the brand strategy working hand-in-hand with key stakeholders both internally and externally. • Responsible for the launch of the new grooming brand House 99 by David Beckham in the Nordic
One-year graduate program with 1st rotation in the Nordic Digital team for Active Cosmetics Division and 2nd rotation in the Nordic Marketing team for Vichy (ACD). Markets: Denmark, Sweden, Norway & Finland 1st rotation: - Managing and updating brand websites for all four Nordic markets for the two franchises: Vichy & La Roche- Posay. - Managing campaigns and events in relation to new product launches. - Develop tender material and selection of agency to manage creative content. - Optimizing display, search and social media for ACD brands. 2nd rotation: - Collecting and analyzing consumer and market insights in the pharmacy industry. - Responsible for the launch of Vichy Aqualia (Facecare) - Create and execute a complete 360 plan in the Nordic countries.
Hult's Action Project program integrates the school's curriculum with the needs of the corporate client. The program is a 6-week, highly competitive, one-of-a-kind program offered to a large body of international students. The Action Project allows students to position the client on the development of the future-growth strategy to meet the specific needs of the company. I finished winning the six-week action project where we as a team where working as business consultants to solve a real-world problem for Volkswagen North America in collaboration with C-level executives.
ESA is an association of students from Business studies on Aalborg University, which makes and promotes academic and social events. The association purpose is to create knowledge, networking and social environment for the BSc and Master students on Aalborg University. • Planned, organized and budgeted social events and courses for the bachelor’s and master’s students at Aalborg University. • Created and developed a new annual event, “A Winners DNA,” which included international sports stars and successful entrepreneurs. • Developed ESA’s future strategy in collaboration with the board members. Experience in presenting oral presentations to larger groups (Up to 200 students)