Windsor, England, United Kingdom
- Senior Leadership: Extensive experience in the Mobile Telecommunications sector, most recently as Head of Mobile Products at Vodafone, leading a multi-skilled team. - Product Strategy & Roadmap Ownership: Proven track record in owning end-to-end product roadmaps and delivering large-scale transformations, including a 2-year eSIM programme. - Regulatory & Risk Expertise: Specialist in FCA compliance, particularly for insurance and loan products, with a history of embedding governance frameworks - Commercial & Portfolio Management: Expert in category planning & management, driving significant YoY growth in hardware and accessories at O2. - Operational Transformation: Experienced in optimizing customer journeys and internal processes to improve efficiency, reduce complaints, and secure multi-million-pound capital investments.
Leading a team of 10 product managers across regulated product (insurance & loans), connectivity products (eSIM & OneNumber) and Device quality/accreditation. Setting strategy, Capex management, product improvement, customer journey & experience enhancement, supporting commercial performance. • Delivered a large scale, 2-year insurance programme, addressing identified compliance and customer experience gaps, preventing regulator intervention • Secured funding and led a multi-million-pound programme enabling a best-in-class experience eSIM experience across all channels, partners & products. • Drove end to end customer experience transformation, reviewing all customer journeys and agent touchpoints, resulting in increased adoption, reduced complaints, and improved agent confidence. • Led teams through organisational transformation, maintaining delivery momentum and engagement • Established high performing, cross functional teams, embedding regulatory compliance and significant product improvement
Covering hardware portfolio management, commercial vendor relationships & negotiations and device marketing. Ensured the best range of devices at the best prices are marketed to customers to drive maximum connections and value for Vodafone.
Leading product development on key Home Broadband & Security product launches.
Certus is business service consultancy covering multiple business areas, pulling in subject matter experts to deliver tailored solutions for their clients. • Fixed term contract working with a client exploring the possibility of becoming a Mobile Virtual Network Operator (MVNO). • Delivered a supplier strategy, portfolio recommendation and logistics proposal.
O2 spent over £1Billion on devices each year and I led the team who ensure customers have the absolute best range of handsets, tablets, accessories and wearables available to them. • Shaped and optimised product portfolios based on market insights, customer requirements, and supplier expertise • Negotiated exclusive deals, products, and colour variants to differentiate O2 in the market. • Identified and capitalised on market trends by partnering with emerging brands (OnePlus, Huawei, Oppo) • Developed and implemented strategic category plans for key hardware segments, increasing device sales in all categories
I set up and ran a team to manage all go-to-market activity for all mobile devices. Working cross-functionally with commercial teams, supply chain, technical, marketing, and customer care teams • Defined and implemented new standardised processes for device launches, ensuring consistency and efficiency • Achieved a reduction in time taken to bring products to market and secured broad organisational buy-in for the new processes. • Worked closely with key stakeholders throughout the business to ensure all pre-launch requirements were addressed.
Full product ownership for the O2 Joggler – an innovative family centric product for the home that was part of a much bigger O2 programme to attract families to O2. • Managed full product development lifecycle, including RFP/Q process, vendor selection, contractual negotiations, product testing, packaging design, and launch across multiple channels. • Gathered and utilised market insights to define product requirements and collaborated with suppliers to develop hardware and proprietary applications.
Data Select is a UK based distributor, providing procurement, logistics & warehousing services to the mobile telecommunications sector. I led the “Virtual manufacturing” team, sourcing mobile phones based on requirements from key customers (notably Virgin Mobile, Asda and Argos). • Managed end-to-end supply including product sourcing, specification, technical requirements, contractual negotiations, packaging design, importation into the UK, and aftersales support. • Collaborated with a sales team to coordinate sell-in activities, producing sales and product marketing materials for customers and prospects. • Achieved significant sales success with the Virgin Mobile “Lobster” sub-brand, sourcing and selling over 100,000 units annually.
Working as part of the Devices team, I was responsible for the portfolio of products for Orange Business customers. • Owner the devices portfolio for Business customers, tailoring products to meet specific needs, launching more than 50 devices • Formulated and executed a supplier strategy, collaborating closely with Siemens Mobile, which delivered an 18% uplift on their share of the Orange business