Greater London, England, United Kingdom
A highly driven, tenacious and passionate media professional with 13 years experience across both online and offline media channels. I have a proven track record in Account Management and Business Development and currently head up the retail team at Yahoo! consulting at MD and Marketing Director level on the digital landscape. My core strengths include building and cultivating relationships with senior clients and agencies and responding strategically to clients needs. I have previously worked in TV production on new business, TV sponsorship, national press where I launched and headed up a client team and local radio. Specialties: Online marketing, Retail marketing, TV advertising and sponsorship, Radio advertising, National press advertising, ecommerce, Direct response advertising, TV production.
A key role within the UK Commercial Development team I am solely responsible for the Retail sector in the UK for Yahoo! This involves being the pivotal point of contact, resource and knowledge internally and externally for the Retail category. My major responsibilities include driving forward insights, category expertise, integrated solutions and revenue to senior retail clients. I also represent Yahoo! at key retail events, speaking and publishing engagements.
Leading business development my key role was to pro-actively drive forward new creative partnerships with major creative agencies, media agencies, clients, production companies, record companies and media owners. I also managed the whole creative process from concept to direction, design and production, working strategically with client briefs and delivering the best creative applications.
Working in the UK sponsorship team representing some major digital TV channels including Livingtv. My key responsibilities involved working in a consultative capacity with clients and agencies across the FMCG and Automotive categories, pro-actively influencing and securing big sponsorship deals. I was also responsible for designing and implementing a growth strategy for UKTV Food, ensuring it”s commercial success and programme development.
Working in multiple roles over a 4 year period ending with a promotion where I was selected to build and develop Metro’s features whilst continuing to head up the Metro client team and entertainment category. My core responsibilities included managing and motivating a team of sales executives ensuring we achieved our £7 million sales target. I was also responsible for training and personal development, forecasting on sales targets and flat plan management. I had sole responsibility for driving forward the features and creating strategic innovative packages to propose to major West End Agencies and Clients.